Peggy Allen Lizaur

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Peggy Allen Lizaur

Peggy Allen Lizaur has run a successful market research firm for the past 12 years.She specializes in research to support new product development and positioning.Many of her projects involve innovative products in emerging markets.Her clients range from leading technology companies, such as Sun Microsystems, Microsoft Corporation and Apple Computer, to start-up ventures.She has in-depth experience in a range of qualitative and quantitative research techniques, including on-line research.Prior to co-founding Crossfield Marketing in 1990, Peggy was a marketing manager at Atari, Human Engineered Software, and Hewlett-Packard Corporation where she was involved in developing "next generation" workstations, channel distribution programs, and new lines of consumer software.

Peggy lives in the hills overlooking Silicon Valley with her husband and two young daughters.She enjoys hiking, skiing and travel.Her consulting practice includes pro bono work for causes she believes in.

Peggy has a BA from the University of Virginia and an MBA from Stanford University.She honed her market research and facilitation skills at RIVA and the Creative Problem Solving Institute (CPSI).She is the co-chair of the San Francisco Chapter of the Qualitative Research Consultants Association (QRCA).

» Peggy Allen Lizaur

Don't Miss Our "Page of Clarity"
...
Peggy Allen Lizaur

Peggy Allen Lizaur has run a successful market research firm for the past 12 years.She specializes in research to support new product development and positioning.Many of her projects involve innovative products in emerging markets.Her clients range from leading technology companies, such as Sun Microsystems, Microsoft Corporation and Apple Computer, to start-up ventures.She has in-depth experience in a range of qualitative and quantitative research techniques, including on-line research.Prior to co-founding Crossfield Marketing in 1990, Peggy was a marketing manager at Atari, Human Engineered Software, and Hewlett-Packard Corporation where she was involved in developing "next generation" workstations, channel distribution programs, and new lines of consumer software.

Peggy lives in the hills overlooking Silicon Valley with her husband and two young daughters.She enjoys hiking, skiing and travel.Her consulting practice includes pro bono work for causes she believes in.

Peggy has a BA from the University of Virginia and an MBA from Stanford University.She honed her market research and facilitation skills at RIVA and the Creative Problem Solving Institute (CPSI).She is the co-chair of the San Francisco Chapter of the Qualitative Research Consultants Association (QRCA).