Mark Lisnyansky

These features can save lives, says Mark Lisnyansky, president of Magnesium.com, an information resource, and Lightest .com, a developer of weight-reduction ...

According to Mark Lisnyansky, a Board Member of LIGHTEST, the acquisition represents good synergy, "Each kilogram of the un-sprung weight removed through the use of the lightest materials available preserves the appealing looks and materializes in fuel savings and a smoother, more maneuverable ride.

Mark Lisnyansky is a board member of "Lightest," a Belgium-based fabrications company, whose EAD (European Automotive Distribution) subsidiary is a leading designer and manufacturer of high-end automotive wheels. According to Mr. Lisnyansky, "Forged alloy wheels use the lightest materials available, yielding fuel savings and a smoother, more maneuverable ride."

Magnesium.com President, Mark Lisnyansky agrees with this and intends to offer the consumer this higher level of performance and safety with wheels by Magnesium.com.
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Mr. Lisnyansky is hoping to drive this theory home by establishing a partnership to produce and finish premium quality forged wheel blanks."We are looking for a partner in the US with the capacity to finish our forged wheel blanks, i.e. machining and coating capabilities.We would consider co-investing and upgrading a current facility, if necessary," said Mr. Lisnyansky.

Why not build a finishing line in Russia?Even with many newly modernized facilities in Russia, the company believes being closer to the customer is vital to business.Prospective customers, primarily automotive original equipment manufacturers, often require the comfort level of having their suppliers' wheel production locally, even if the forging itself (blank, as it is called in the industry) arrives from Russia."Russia has excellent manufacturing capabilities in place but there are some inherent challenges and risks."Mr. Lisnyansky explained.
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A positive business climate is also important in expanding this industry," said Mr. Lisnyansky.
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In another example, a renowned investment manager, Bill Browder, whom Mr. Lisnyansky knows personally, was denied an entry visa into the Russian Federation without any explanation.