SAMSUNG's Digital World -
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Published on: 10/25/2004
Last Visited: 10/25/2004
Sun Hong LimDirector, Strategic MarketingSamsung Electronics America, Inc.
Mr Lim, who has been with Samsung since 1988, has held a variety of key positions in both the U.S. and Korean organizations.Prior to his current position, He was Senior Manager, Planning and Operations Team, where he developed the Samsung Global Strategist Group, and in-house consulting group and managed several key projects such as "Long-term business strategy for the U.S. Market and New Busness Development in the Wireless Telecommunications Division.He also designed, developed and implemented global strategies as Manager of the Marketing & Planning Team of Samsung's Global Marketing Group within Samsung Electronics Co.Ltd.
Mr. Lim has an MBA from the University of Illinois at Urbana-Champaign, where he graduated in 1988, and a Bachelor of Science degree of Engineering from Yonsei University in Korea, where he graduated in 1986.