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Published on: 10/22/2009
Last Visited: 10/26/2009
And there are books on the topic from reputable authors like Rebecca Lieb's The Truth About Search Engine Optimization, Search Engine Optimization: An Hour a Day by Jennifer Grappone and Gradiva Couzin, and The Art of SEO by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie Stricchiola.
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Read "The Truth About Search Engine Optimization" by Rebecca Lieb
Read, don't skim, "The Truth About Search Engine Optimization" by Rebecca Lieb.
It's has just been published by FT Press and this book reveals 51 proven search engine optimization techniques and bite-siz, easy-to-use advice that gets results.
Okay, I should disclose that I've know Rebecca Lieb for years.
She was the The ClickZ Network's editor-in-chief for over seven years, which is about as long as I've been doing SEO PR.
But she now oversees the U.S. operations of Econsultancy, the leading source of independent advice and insight on digital marketing and e-commerce.
So, I have no conflict of interest in plugging her book.
Lieb spoke at SES New York last week and Jamie O'Donnell, the co-founder of SEO-PR, interviewed her about the target audience for her new book.
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Rebecca also discusses her favorite takeaways from her new book.
Of course, my favorite is Truth 22: "Using SEO PR as a link strategy."
Check out the interview below:
Rebecca Lieb, eConsultancy, on her new book about search engine optimization