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Dr. Frank J. Lexa

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University of Pennsylvania Medical Center , Philadelphia
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    www.imagingcenterinstitute.com/imagingbiz/volume4_No5/l - [Cached Version]
    Published on: 5/1/2009    Last Visited: 7/6/2009  

    What's expected of leaders in radiology has changed, Frank J. Lexa, MD, MBA, informed his audience at the 23rd Annual Economics of Diagnostic Imaging 2008: National Symposium on October 24, 2008, in Arlington, Va. Lexa is clinical professor of radiology at the University of Pennsylvania Medical Center, Philadelphia, and adjunct professor of marketing and East Asia manager, the Global Consulting Practicum, the Wharton School, Philadelphia. His presentation, Fundamentals of Great Leadership: Lessons for Success, examines what he describes as antidotes for the top 10 bad ideas in leadership and debunks the five most common leadership myths.
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    It can be difficult to understand how better leadership skills in radiology should be developed, Lexa says, because the leadership needs of US businesses have altered over time. In addition to these new expectations, which may be unfamiliar, the more familiar ideas of what good leadership involves may be fallacies. Between the unknown new and the untrue old principles of leadership, both current and future leaders in radiology can be left on shaky ground. Their success depends not on their innate characteristics, Lexa notes, but on their willingness to recognize and develop fundamental leadership attributes.

    Leadership, Lexa adds, must be evaluated in a context that is larger than the leader's own skills and achievements. While Napoleon's statement that there are no bad regiments-only bad colonels-holds some truth, even good leaders can have good or bad followers and can serve good or bad organizations. Leadership's context also includes the business environment and broader economy, Lexa says, and today's conditions will make leadership (or lack of it) more apparent than it might be in better economic circumstances. Today, it is more necessary to take risks in response to financial pressures, and a greater level of risk requires stronger leadership. The first step in building that leadership, Lexa says, is to erase the five most common myths that deter the pursuit of better leadership skills.

    Five Fallacies

    These destructive misconceptions, Lexa explains, are the legacy of old leadership styles that not only no longer apply in US business, but were never good policy anywhere. The first myth is that leadership is one person's responsibility. Not only is leadership too important a function to be left in the hands of only one person, he says, but everyone in an organization has the opportunity to lead, at some time and to some degree. In addition, all established leaders can take advantage of circumstances, as they arise, that allow them to help others in the organization become better leaders.

    The second myth is that leaders are not made, but born. This, Lexa says, is simply nonsense. The tasks and qualities of leaders can be described, so they are no mystery-and what can be described can also be learned. Many, or even most, people have the ability to carry out leadership duties, although they may require training that strengthens their aptitude.

    The third myth is that leader is a title. It is, instead, a job, Lexa says, and it involves more than one's position.
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    For example, Lexa says, the celebrity CEOs who come and go at major corporations are publicity opportunities, not effective leaders. Long-term positive results are more likely to be associated with quieter leadership styles that do not substitute activity for achievement, and that are unwilling to pursue success at the expense of colleagues and friends. The real attributes of a leader are not charisma, but intelligence, trustworthiness, humaneness, and courage, as master strategist Sun-Tzu put it 2,500 years ago.

    Ten Antidotes

    Lexa says that a countdown of the top 10 bad ideas in leadership can be useful because each bad idea has specific countermeasures. In increasing order of importance, his countdown consists of:
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    The antidote for leading from the rear, Lexa says, is to pull out in front and lead by example, particularly when it's possible to act instead of talking about the necessary action.
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    The minimum acceptable in planning, Lexa says, is having a realistic five-year plan.

    Letting urgent problems prevent attention to other important matters can be avoided by guarding one's time carefully, particularly against what Lexa calls the electronic shackles of pagers, phones, and email. Set aside uninterrupted time for reflection and planning; then, don't just do something-stand there, Lexa says. Assess the outlook for the years ahead often, not just during formal planning sessions, and find out what you might reasonably expect to happen in the coming few months (as opposed to next week).

    Lack of long-term commitment on the part of leaders is best countered by hiring the right leaders in the first place. They shouldn't be well-known figures who may just be passing through a region or industry on the way to greater fame. They should have a permanent interest in the welfare of the organization and its people. This can be augmented, Lexa says, by compensation arrangements that reward permanence, which he calls golden manacles.
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    Let the leaders of the future practice those skills as often as possible, Lexa says, bearing in mind that this experience is vital not only to their success, but to that of the organization as a whole.

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    www.imagingbiz.com/index.php/articles/page/category/lea - [Cached Version]
    Last Visited: 11/4/2009  

    What's expected of leaders in radiology has changed, Frank J. Lexa, MD, MBA, informed his audience at the 23rd Annual Economics of Diagnostic Imaging 2008: National Symposium
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    Asking customers what they need is one of the best ways of retaining their business, in the experience of Frank J. Lexa, MD, MBA.

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    www.imagingcenterinstitute.com/imagingbiz/ibiz0807.asp - [Cached Version]
    Published on: 10/8/2007    Last Visited: 12/2/2007  

    Frank J. Lexa, MD, MBA, The Wharton School, University of Pennsylvania conducts the two-day seminar, now in its third year.

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    www.imagingcenterinstitute.com/imagingbiz/ibiz0907.asp - [Cached Version]
    Published on: 11/25/2007    Last Visited: 12/2/2007  

    By Frank J. Lexa, MD, MBA
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    Frank J. Lexa, MD, MBA, The Wharton School, University of Pennsylvania conducts the two-day seminar, now in its third year.

  • View Online Source
    www.roentgenray.org/announcements/announcementspage.htm - [Cached Version]
    Published on: 5/21/2007    Last Visited: 5/21/2007  

    Frank J. Lexa M.D.Professor, Department of Marketing and Project Faculty and ChinaCountry Manager, the Global Consulting Practicum, the Wharton School - Graduate Division, University of Pennsylvania.Clinical Associate

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    www.imagingcenterinstitute.com/imagingbiz/Volume4_No5/d - [Cached Version]
    Published on: 5/1/2009    Last Visited: 7/6/2009  

    What's expected of leaders in radiology has changed, Frank J. Lexa, MD, MBA, informed his audience at the 23rd Annual Economics of Diagnostic Imaging 2008: National Symposium on October 24, 2008, in Arlington, Va. Lexa is clinical professor of radiology at the University of Pennsylvania Medical Center, Philadelphia, and adjunct professor of marketing and East Asia manager, the Global Consulting Practicum, the Wharton School, Philadelphia. His presentation, Fundamentals of Great Leadership: Lessons for Success, examines what he describes as antidotes for the top 10 bad ideas in leadership and debunks the five most common leadership myths.
    ...
    It can be difficult to understand how better leadership skills in radiology should be developed, Lexa says, because the leadership needs of US businesses have altered over time.

  • View Online Source
    www.educationalsymposia.com/meetingview.asp?productid=2 - [Cached Version]
    Published on: 12/12/2007    Last Visited: 12/12/2007  

    Frank J. Lexa, M.D., MBAProfessor, Department of Marketing (adj.) and Project Faculty & Country Manager
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    Frank J. Lexa, M.D., MBA
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    Frank J. Lexa, M.D., MBA
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    Frank J. Lexa, M.D., MBA

  • View Online Source
    imagingbiz.com/index.php/articles/ibiz_view/patient-sur - [Cached Version]
    Last Visited: 11/4/2009  

    Asking customers what they need is one of the best ways of retaining their business, in the experience of Frank J. Lexa, MD, MBA. Lexa is clinical professor of radiology, University of Pennsylvania Medical Center, Philadelphia; professor and Asia regional manager of The Global Consulting Practicum and adjunct professor, department of marketing, The Wharton School, Philadelphia; and adjunct professor of biotechnology, Instituto de Empresa, Madrid, Spain.

    image Frank J. Lexa, MD, MBA

    He presented Service and Quality Methodologies: How to Find Out What Your Patients Really Want at the 23rd Annual Economics of Diagnostic Imaging 2008: National Symposium in Arlington, Va, on October 25. There is, he says, no other $2 trillion industry on earth that exhibits the level of stakeholder dissatisfaction seen for health care today.

    Part of the problem, he adds, is that there are so many stakeholders, several with interests and incentives leading them in different directions. The customers of imaging facilities, for example, include nearly everyone, at some point: hospital executives, joint-venture partners, private and public payors, regulators, quality/service aggregators, and referring physicians and their office personnel-in addition to patients and their significant others, friends, and relatives.

    A customer, Lexa says, must be defined not only as the entity that decides to purchase medical services, but also as the individuals and organizations responsible for influencing purchasing decisions, designing and entering contracts, regulating businesses, and affecting how brands are perceived by any of the other customers. Quality and service will be seen differently by these groups, as well as by those within them. For this reason, quality and service in health care need not only closer attention, but better definition. Both can begin with an internal survey of patients' service/quality opinions and concerns.

    Why Surveys Are Needed

    The forces driving health care providers to scrutinize their quality and service levels, Lexa says, are led by unsustainable economic pressures combined with both local and national increases in the intensity of competition among providers. Other drivers are concern for patient safety, escalating scrutiny of medical practices by both private-sector organizations and government agencies, and the sometimes profound effects of medical errors on individuals. In addition, the reports on quality (including the influential To Err Is Human¹) that have been issued by the Institute of Medicine over the past decade have served to inspire quality initiatives in the public and private sectors.

    That book's 1999 publication, Lexa notes, came a full 30 years after the public's respect for the medical profession began to decline from its 1969 peak.
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    Lexa reminds practices that it is important to know not only what questions to ask, but why to ask them.
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    Lexa also recommends using open-ended questions in order to obtain useful advice that a more rigid type of survey might not be able to gain. Obtain legal advice first, he says, but consider offering small rewards as incentives for survey participation.
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    If a practice is bothering to perform a survey, Lexa says, it is important to pay attention to its findings, even if they are sometimes unpleasant.
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    Lexa suggests other possible categories: first-time versus frequently seen patients, physically independent versus dependent patients, those whose care is directed by guardians versus those who make their own care decisions, active versus passive patients, and those who are well informed versus those who know little about their conditions or options.

    In summary, Lexa says, the most important steps in pursuing a service/quality initiative based on a patient survey are: first, to determine the goals of the project; second, to decide where the practice's responsibilities for (and control of) service and quality variables begin and end; third, to plan the practice's responses to various possible survey findings, and to designate responsibility for those actions; and, fourth, to decide precisely what to measure using the survey.

  • View Online Source
    imagingbiz.com/index.php/articles/page/category/practic - [Cached Version]
    Published on: 11/4/2009    Last Visited: 11/4/2009  

    Asking customers what they need is one of the best ways of retaining their business, in the experience of Frank J. Lexa, MD, MBA.

  • View Online Source
    www.edusymp.com/videoview.asp?productid=3585 - [Cached Version]
    Published on: 6/15/2009    Last Visited: 8/16/2009  

    Frank J. Lexa, M.D., M.B.A. Clinical Professor of Radiology, The University of Pennsylvania Medical Center Adjunct Professor of Marketing & Project Faculty and East Asia Manager, the Global Consulting Practicum, The Wharton School
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    Frank J. Lexa, M.D., M.B.A.

    Leadership in Radiology
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    Frank J. Lexa, M.D., M.B.A.

    Program 3

    Service and Quality Methodologies:
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    Frank J. Lexa, M.D., M.B.A.

    Reimbursement Management Strategies:
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    Frank J. Lexa, M.D., M.B.A.

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