Williams Record ARCHIVES: April 19, 2006 -
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Published on: 4/19/2006
Last Visited: 5/1/2007
Low sales may be attributed to the lack of publicity or "too high a price point," speculated Larry Levitas, director of Dining Services.Also, the machine was left unlocked by an employee from Canteen after it was first installed, leading to the theft of four of the pricey music players, Levitas said.
The overriding prospects of convenience, however, have prompted administrators to further expand the scope of this innovation.They plan to include a credit-card-activated DVD rental machine as well as feature eclectic merchandise ranging from MetroCards to memory sticks.Health Services and Dining Services at Columbia might also coordinate to stock dorm vending machines with health products, such as condoms.
"We're really trying to sell what students want," Levitas said.