Ms. Danielle Levitas

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  www.technologymarketing.com/bw/content_display/current- - [Cached Version]
  Published on: 11/7/2009    Last Visited: 11/7/2009  

  That's due in part to cannibalization from the iPhone, but still spells change, said Danielle Levitas, a senior analyst with IDC. "iPods pulled people into the Mac ecosystem and then the iPhones pulled people into it," she said.

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  Published on: 4/19/2007    Last Visited: 7/9/2007  

  Revenue from the search bar could play a role in the decision to make Safari for Windows, but it's probably not the primary one, said Danielle Levitas, an analyst at IDC.
  
  "I think the revenue is not insignificant," she said."Maybe it's the tactical reason, but the strategic initiative is more about the connected device vision and using the browser to deliver Web-based applications."Apple appears to be trying to position itself so that it can control Web access in a variety of devices, including phones, televisions and computers, she noted.

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  www.digital-music.org.uk/39950-too-many-choices-may-slo - [Cached Version]
  Last Visited: 3/20/2007  

  A consumer confronted with too many choices might simply walk away from buying or upgrading the product, said Danielle Levitas, a consumer market analyst with IDC at the analyst firm's Directions conference Wednesday.
  
  "Imagine replacing your TV for example.Today it's digital or analog; 4:3 versus 16:9; direct view, rear projection, or a flat.If you go for a flat: [do you choose] a plasma or an LCD?And the resolution: standard, enhanced, or high definition?"Levitas said."Choice is good--to a certain point."
  
  The solutions are simplification, packaging, and buyer education, according to Levitas."Home theater in a box is a good example.It was marketed with emphasis on the feature, not on the technologies enabling the experience."
  
  Levitas agrees that limitation of choice might be seen as provocative.The user interface on Apple's new IPod Shuffle MP3 player has been criticized by some for being too simple, emphasizing random playback and lacking a display that allows a user to see what song will appear next.
  
  "I'm not sure any other company would get away with that.It's more driven by cost than usability, I think," Levitas said.
  
  Levitas considers Apple's larger MP3 players a better example of devices that offer a simplified user interface while still providing choice."The surface must be at its most simplified level; then you let people get deeper.Apple also gives the customer a chance to put a personal stamp on the product by choosing color," she said.
  
  Emerging technologies may also be hampered by competing standards, like the dispute under way among vendors of next-generation DVD recording technology, Levitas said."The next generation of blue laser DVD players and recorders won't take off until the vendors and the entertainment companies have agreed on using Blu-ray or HD-DVD," she said.

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  www.developersummit2009.com/Agenda+29+April.1502.aspx - [Cached Version]
  Published on: 7/3/2009    Last Visited: 7/3/2009  

  Danielle Levitas, Group Vice President, Consumer, Broadband and Digital Marketplace, IDC
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  Danielle Levitas bio
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  Danielle Levitas is the Group Vice President of IDC's Consumer, Broadband & Digital Marketplace team. She is responsible for driving research initiatives across the consumer market, covering video, gaming, music, connected home, bundled services, broadband, and new media developments.

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  Published on: 4/30/2004    Last Visited: 11/14/2006  

  Danielle Levitas, director of consumer research at analysis firm IDC, said Samsung also plans to introduce a 2-gigabyte product with a 1-inch hard drive.
  
  Archos introduced the industry's smallest 20-gigabyte portable music player, the Gmini 220.The device stores up to 5,000 songs in WMA or MP3 format.It will be available at the end of the month at major retailers and on the Web for $350.
  
  The small products likely will pique newcomers' interest in digital music, as well as spur a "refresh cycle" for those who want to upgrade to more storage capacity, Levitas said.

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  Published on: 9/28/2004    Last Visited: 11/16/2007  

  "Sales have been pretty lacklustre because consumers' perceptions of what they can do with DVD recorders don't match reality," said Danielle Levitas, a program director at research firm IDC.

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  www.manufacturing-insights.com/analysts/viewteamprofile - [Cached Version]
  Published on: 10/7/2009    Last Visited: 10/7/2009  

  Susan Kevorkian, Danielle Levitas
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  Danielle Levitas Group Vice President, Consumer, Broadband and Digital Marketplace

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  www.planetanalog.com/news/showArticle.jhtml?articleID=2 - [Cached Version]
  Published on: 1/10/2004    Last Visited: 8/11/2004  

  "As consumers become exposed to the crisp, vivid images and overall cinematic experience of [high definition], they will begin to see a compelling reason to replace their otherwise functioning analog solutions," IDC analyst Danielle Levitas said in a statement.

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  Last Visited: 5/11/2007  

  Danielle Levitas, an industry analyst at market researcher IDC, told AP that the mylo was a "unique, compelling" product, but said it might fare better at a lower price of $299 (£165).Although wi-fi is spreading across colleges, coffee houses, airports and entire cities, Mr Levitas said the wireless technology was not yet ubiquitous enough to help Sony break mylo out of a niche market."You need enough wi-fi out there to make this a compelling product to reach a wider audience," he said.

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  www.ConnectionCommons.org/ - [Cached Version]
  Published on: 12/5/2006    Last Visited: 4/17/2007  

  Traditional media providers are ripe for using social networking, said IDC consumer analyst Danielle Levitas.
  
  "There's quite a bit of need for experimentation from [traditional] media companies to show their stockholders they can take advantage of the web and they're not going to cede it to new media companies," Levitas said.A good social-networking component to a media company's website could help foster viewer loyalty or even be a place to test new shows among core viewers, she said.
  
  Consumer electronics and PC companies could also take advantage of social networking, hosting communities of consumers to share tips and advice, augmenting their technical support offerings, Levitas said.
  
  Meanwhile, social networking, with its constant conversations and user-generated content, is also good for Cisco's core business of selling network infrastructure, Levitas said.
  
  "Web-based content is incredibly bit-heavy," Levitas said.

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