Adam S. Levit

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  www.americanfarm.com/njftopstory6.15.05e.html - [Cached Version]
  Published on: 6/15/2005    Last Visited: 3/15/2007  

  More than 18 million pounds of chips are produced each year in Moonachie, according to Adam Levit, general manager of Hain-Celestial's snacks business unit.More than 40 million pounds of raw product are delivered to the factory each year, according to company officials.Tubers of the type used to create Terra Chips can be inconsistent in size, Levit explains.

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  phx.corporate-ir.net/phoenix.zhtml?c=87078&p=irol-newsA - [Cached Version]
  Published on: 1/30/2003    Last Visited: 8/13/2007  

  "We're excited about introducing a high-quality brand that makes healthy eating a fun experience -- one that can be enjoyed by the entire family," said Adam Levit, Vice President of Snacks Marketing for The Hain Celestial Group.
  ...
  "Hain has always had national exposure on snacks," Levit said.

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  Albany, N.Y. -- timesunion.com - [Cached Version]
  Published on: 1/2/2004    Last Visited: 1/2/2004  

  Says Adam Levit, vice president of the snack division at Hain Celestial, "Terra chips have developed a real niche in the natural snacks market."

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  Food Manufacturer Contact Information - [Cached Version]
  Published on: 10/6/2008    Last Visited: 5/12/2008  

  Adam LevitVP99C Lafayette DriveSyosset NY 11791
  
  BUS: 516-921-2600FAX: 516-921-2648

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  New Hain PureSnax (Including Soy Munchies) Make... - [Cached Version]
  Published on: 1/30/2003    Last Visited: 3/9/2003  

  "We're excited about introducing a high-quality brand that makes healthy eating a fun experience -- one that can be enjoyed by the entire family," said Adam Levit, Vice President of Snacks Marketing for The Hain Celestial Group."Hain Pure Foods' has a long history in all-natural foods and Hain PureSnax was a natural next step towards meeting the high demand for snacks that complement a healthy lifestyle."
  
  The four products included in Hain PureSnax' launch are: Zoinks, Soy Munchies, Kettle Corn and Crudites.
  
  -- Zoinks puts a zany twist on puffed corn snacks for a treat that's fun to eat in two mouth-watering flavors -- White Cheddar and Butter. -- Soy Munchies, miniature soy crisps in White Cheddar, Ranch or Caramel flavors, are an excellent source of calcium and offer all the healthy characteristics of soy. -- Crudites is an excitingly different puffed celery and carrot twist that's available in Original and Sour Cream & Onion varieties. -- Kettle Corn is an authentic kettle-popped popcorn that is slightly sweet, but also salted to perfection.
  
  ...
  "Hain has always had national exposure on snacks," Levit said.

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  New Hain PureSnax (Including Soy Munchies) Make... - [Cached Version]
  Published on: 1/30/2003    Last Visited: 5/29/2003  

  "We're excited about introducing a high-quality brand that makes healthy eating a fun experience -- one that can be enjoyed by the entire family," said Adam Levit, Vice President of Snacks Marketing for The Hain Celestial Group.
  ...
  "Hain has always had national exposure on snacks," Levit said.

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  New Hain PureSnax Make Snacking Pure Fun for the Whole... - [Cached Version]
  Published on: 1/30/2003    Last Visited: 1/30/2003  

  "We're excited about introducing a high-quality brand that makes healthy eating a fun experience -- one that can be enjoyed by the entire family," said Adam Levit, Vice President of Snacks Marketing for The Hain Celestial Group."Hain Pure Foods' has a long history in all-natural foods and Hain PureSnax was a natural next step towards meeting the high demand for snacks that complement a healthy lifestyle."
  
  The four products included in Hain PureSnax' launch are: Zoinks, Soy Munchies, Kettle Corn and Crudites.
  
  Zoinks puts a zany twist on puffed corn snacks for a treat that's fun to eat in two mouth-watering flavors -- White Cheddar and Butter. Soy Munchies, miniature soy crisps in White Cheddar, Ranch or Caramel flavors, are an excellent source of calcium and offer all the healthy characteristics of soy.
  ...
  "Hain has always had national exposure on snacks," Levit said.

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  Newsday.com - This Spud's For You - [Cached Version]
  Published on: 1/30/2002    Last Visited: 1/31/2002  

  Adam Levit, Hain's vice president of snack marketing, allows that compared to the mass market, "the specialty/natural category is dwarfed.They're in the billions; we compete in the tens of millions."
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  Levit said it wouldn't make sense for a basic Chicago chip to attempt inroads into the New York market because the freight and distribution costs would drive the price up beyond what a New York consumer would pay.
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  Levit conceded that olive oil, roasted garlic and Parmesan potato chips weren't the most felicitous accompaniment to a can of Schlitz.But, hey, who says you can't watch the Super Bowl while enjoying a frosty bottle of micro- brewed wheat beer?
  
  DRESS UP YOUR potato chips with one of these dips, bearing in mind that a thicker chip is a more dependable vehicle.
  
  Whole-Grain Mustard Dip

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  North Jersey Media Group providing local news, sports... - [Cached Version]
  Published on: 6/3/2005    Last Visited: 6/3/2005  

  More than 18 million pounds of chips are produced each year in Moonachie, according to Adam Levit, general manager of Hain-Celestial's snacks business unit.
  
  More than 40 million pounds of raw product are delivered to the factory each year, according to company officials.
  
  Inside the storage room, crates stacked to the ceiling and filled with taro from the Dominican Republic give off an earthy scent.
  
  Tubers of the type used to create Terra Chips can be inconsistent in size, Levit explains.
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  Terrra Chips have expanded beyond the original mix, and the Moonachie plant makes 30 varieties, which include the blue potato chips, said Levit.Hain-Celestial doesn't provide segment results, but Levit said the Terra Chip unit is "very profitable."(In 1994, the chipmakers boasted $10 million in annual sales.)
  
  But, he added, the process isn't as easy as it might seem.
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  Chips can take as little as 15 minutes to make from start to finish, Levit said.

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  PhotoServe Photographer Portal - [Cached Version]
  Published on: 11/12/2003    Last Visited: 12/26/2003  

  It's "the chip to be seen eating," says its brand steward Adam Levit.
  
  Anything to create a buzz (or in this case, a crunch).
  
  Like many brands in a growing number of categories, Terra has shifted from product-focused advertising to creating a lifestyle message--"from selling product attributes--healthy, tasty, pretty--to portraying Terra as part of a fabulous lifestyle," explains Levit, VP of sales and marketing at Terra parent Hain Celestial Group.
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  "I loved the vivid images [of his portfolio]," says Levit."His work really fit the look we wanted."
  
  The campaign concept echoes the history of the chips, which were developed by two chefs catering to the fabulous in Manhattan and the Hamptons."Blue Elephant really understood the brand and came up with the 'creative spark' -- as they call it -- based on its heritage," Levit explains.
  
  Print ads broke this month in magazines like The Advocate, Body and Soul, Gourmet, Out and Real Simple.An outdoor portion of signs and posters breaks soon in major metro areas and includes the largest electronic billboard in the world (according to Levit): Fresh Direct's sign outside Manhattan's Midtown Tunnel (Queens side).

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