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Published on: 9/19/2003
Last Visited: 3/6/2008
"The real magic of ReMark's technology platform is the System Generated Sales (SGS) component," says Michael Levison, CEO, ReMark Americas."The SGS allows ReMark to use our Policyholder Optimization Process to execute strategic marketing campaigns that target the right product, in the right amount, through the right distribution channel, at precisely the right time."
After the new database is completed, SGS identifies and prioritizes offers based on contact rules, product eligibility, underwriting criteria, channel availability, event triggers and a pre-defined profitability index.It even takes into account previous marketing activity.
"The end result is an individualized marketing plan tailored for each policyholder," says Levison.
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"In addition to the benefits to carriers, this technology allows agents more time to focus on high value sales opportunities," says Levison.