Philadelphia AIGA -
[Cached Version]
Published on: 8/15/2007
Last Visited: 8/21/2008
When Everybody Zigs, ZAG: An Interview with Marty Neumeier and Josh Levine of the branding firm, Neutron | {Read the Full Interview}
...
In this interview, Marty Neumeier (author of The Brand Gap and ZAG) and Josh Levine of the branding firm, Neutron, discuss why being differentâ€"really differentâ€"is essential to business success.
...
Levine : With so many buying options out there, customers are able to reach for something higher.
...
Levine : Easyâ€"the "fear of stupid".
...
Levine : We tend to get business owners, marketing directors, strategists, designers from a range of disciplines, research people, CEOs of small to medium companies, advertising peopleâ€"basically, anybody who has some responsibility for branding.
...
Levine : It's a tagline before it becomes a tagline.
...
Josh Levine has earned degrees in both graphic design and engineering psychology.His current position as "epiphany engineer" at Neutron allows him to pursue his passion for communication design, business strategy and creative collaboration.