Amanda Levine

The 360-degree light source, called LyTec, is the first washable light source designed for apparel, according to Amanda Levine, Elam marketing manager."It can withstand 25 regular wash cycles," she said."It's not for everyday apparel like underwear, for example, but rather safety vests for warehouse workers or hats, sneakers, and backpacks."

L.L. Bean in July introduced the Original Book Pack with sewn-in LyTec wires in its fall 2005 catalog.The idea behind the product, Levine said, was to keep kids visible to motorists especially at night.

Amanda Levine Marcom Manager Elam EL Industries Ltd. 8 Hamarpe Street Jerusalem, Israel 91450 (+972) 2-532-8888 Amanda@Elam-LyTec.com