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Published on: 6/28/2009
Last Visited: 7/9/2009
From Canadian Business magazine, June 15, 2009 Social-media marketing How Frito Lay got social-media marketing right with its Doritos Guru campaign. By Calvin Leung Calvin Leung is a staff writer with Canadian Business and writes about investing and other topics.
Prior to joining the magazine, in 2005, he worked in sales at Procter & Gamble, in marketing…
From Canadian Business magazine, June 15, 2009 Social-media marketing How Frito Lay got social-media marketing right with its Doritos Guru campaign. By Calvin Leung Calvin Leung is a staff writer with Canadian Business and writes about investing and other topics.
Prior to joining the magazine, in 2005, he worked in sales at Procter & Gamble, in marketing at Unilever and in advertising as a freelance copywriter.
More stories by this author >> Social-media marketing has become a must-have tool for many companies.
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Timely article by Calvin Leung of Canadian Business magazine, I would like to thank him as many of my clients are still trying to get their head around the "Social Media scene" www.awebsavvy.ca www.twitter.com/awebsavvy p.s. thanks to Jackie for sharing the link, pass it on to anyone you think may benefit from this article, just be sure you give the magazine and writer credit.