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  1. 1. Personality | Cause Marketing Archives
    www.thinkpersonality.com/archi - [Cached]

    Published on: 8/25/2008   Last Visited: 8/30/2008

    "The best cause marketing campaigns are not just about raising money, they're about raising consciousness," says Tom Watson of Changing Our World, Inc.
  2. 2. DMI > Board
    www.drummajorinstitute.org/boa - [Cached]

    Published on: 7/24/2008   Last Visited: 7/24/2008

    Tom Watson
    ...
    Tom Watson
    ...
    New York Internet pioneer Tom Watson is co-founder of Changing Our World Inc., a national philanthropic services company, its Chief Information Officer, and publisher of its media arm, onPhilanthropy.com.Under Tom's leadership, Changing Our World has become a national leader in the use of online fundraising and media technology on behalf of its non-profit clients, and maintains the largest email network for philanthropy professionals.Before joining Changing Our World, Tom was co-founder and co-editor of atNewYork.com, the pioneering Internet news and information service that has chronicled the rise of New York's Silicon Alley since 1995.Tom also co-founded SiliconAlleyJobs.Com, the leading online resource for new media jobs in the greater metropolitan area.He has been a columnist for The New York Times and a contributing writer to The Industry Standard.His work has also appeared in Wired, the Los Angeles Times, and many other publications.Tom is also a co-author of the recent book, Fundraising on the Internet.Tom is a Guest Contributor on the DMIBlog, and has his own Typepad blog.tomwatson.typepad.com
    ...
    Tom Watson
  3. 3. Changing Our World, Inc.: Tom Watson Biography
    www.changingourworld.com/site/ - [Cached]

    Published on: 6/15/2008   Last Visited: 6/15/2008

    Tom WatsonChief Strategy Officer
    ...
    Tom Watson is Chief Strategy Officer of Changing Our World Inc., a national philanthropic services company he helped to found.Changing Our World was acquired by the Omnicom Group [NYSE: OMC] in 2002, and provides a wide range of consulting services to nonprofits, corporations, foundations, and individuals in philanthropy.

    A journalist and media critic whose work has appeared in The New York Times, Industry Standard, Inside, Worth, Contribute, and Wired magazines, Tom is responsible for the company's marketing, communications, and technology; he is also heavily involved in business development and corporate partnerships for the firm.

    Under his leadership, Changing Our World created onPhilanthropy.com, a leading online resource for philanthropy professionals that includes the popular blogs, Buzz, onLine, and Future Leaders in Philanthropy.Tom also launched the Summit onPhilanthropy, an annual private gathering of the top leaders in New York; each year, the Summit brings together both funders and nonprofits to discuss the big-picture issues in philanthropy.

    Tom discusses the confluence of media, brands, and communications with philanthropy for The Huffington Post, and also writes regularly on that topic for onPhilanthropy.He has been quoted widely on philanthropic trends in publications ranging from Women's Wear Daily to the Christian Science Monitor, has appeared on CNN to discuss the business of philanthropy, and has brought live-blogging from a philanthropic perspective to the Clinton Global Initiative, the Milken Institute Global Conference, and the Skoll World Forum on Social Entrepreneurship.

    In addition to his media work, Tom leads Changing Our World's interactive services practice and works with clients in case development, strategic planning, communications, branding development and marketing, as well as media and development planning.

    Outside of his work with Changing Our World, Tom is the founder and publisher of newcritics.com, an online journal of cultural criticism.

    Before joining Changing Our World, Tom was co-founder and co-editor of @NY, the pioneering Internet news and information service that has chronicled New York's Silicon Alley media sector since 1995.The company was acquired by Jupitermedia Group [Nasdaq: JUPM] in April 1999, two months before a successful initial public offering.

    Tom has been a widely-read commentator on and analyst on media technology matters since the mid-1990s, writing articles and columns for a host of business, technology, and media publications.Tom has frequently commented on media development for many news outlets, including CNN, NPR, and CNBC.He has spoken about the Internet and media technology, as well as fundraising and nonprofit marketing, at conferences and academic institutions including the American Society of Association Executives, the MIT Enterprise Forum, Blackbaud's Annual Conference on Philanthropy, the ePhilanthropy Foundation, Content Management Summit, the Performance Institute, Association of Fundraising Professionals, the Software Summit, City University London, Harvard Business School, Columbia University, and New York University.

    Previously, Tom was the executive editor of The Riverdale Press, a Pulitzer Prize-winning newspaper in the Bronx, where he covered politics, and won more than a dozen state and national awards for excellence in journalism.The paper won national acclaim during his tenure for not missing an issue after terrorists linked to Iran destroyed the newspaper's offices with firebombs.

    Tom is a member of the boards of directors of the Drum Major Institute for Public Policy, a progressive think tank based in New York, and the New York Software Industry Association, an industry association.He holds a BA in English literature from Columbia University, and has served as an adjunct professor of new media at Columbia's Graduate School of Journalism.

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