Betsy Leatherman

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  www.supersibs.org/about-us/our-organization-board-of-di - [Cached Version]
  Published on: 8/18/2008    Last Visited: 8/18/2008  

  Betsy Leatherman RAZR Marketing
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  Betsy Leatherman
  
  Betsy Leatherman is the Vice President of Marketing & Business Development for RAZR Marketing.Her specific area of expertise is designing marketing, motivation, and incentive programs that drive business results.She has led marketing initiatives in many industries, including manufacturing, financial services, automotive, pharmaceutical, and personal care products.Her work has taken her around the globe, with assignments in Mexico, Canada, Trinidad, Guam, The United Kingdom, and The United States.
  
  Betsy joined RAZR from Summit Marketing where she was the Vice President of Sales and Marketing.Prior to Summit, Betsy was the Global Employee & Executive Practice Leader at the Carlson Marketing Group, where she was called upon to leverage her understanding of organizational culture to solve complex business issues.After teaching and doing applied research in Psychology and Economics at the University of Minnesota, Betsy spent over five years with the Change Management Group at AON Consulting.
  
  Her publications and interviews can be seen in Fortune Magazine, Potentials, Incentive, HR Executive, Event Solutions and other trade communication magazines.
  
  Betsy has been granted lifetime membership and is a Corporate Sponsor of the Golden Key National Honor Society and the Hugh O'Brian Leadership Foundation.She earned a Summa Cum Laude degree in Psychology and Behavioral Neuroscience from the University of Minnesota.Betsy also sits on the board of SuperSibs!; a not-for-profit organization created to recognize and celebrate the siblings of children with cancer.
  
  When she isn't passionately pursuing marketing excellence with her clients, Betsy enjoys being with her husband, playing with their son and singing the Itsy Bitsy Spider.

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  www.loyaltyexpo.com/information.php?info_id=32 - [Cached Version]
  Published on: 11/8/2005    Last Visited: 9/18/2008  

  Betsy Leatherman
  
  Vice President of Marketing and New Business Development RAZR Marketing
  
  Betsy's expertise is designing marketing, culture, and incentive programs that drive business results.She has led initiatives in many industries, including manufacturing, financial services, automotive, pharmaceutical, and personal care products.Her work has taken her around the globe, with assignments in Mexico, Canada, Trinidad, Guam, The United Kingdom, and The United States.
  
  Betsy is the co-founder of RAZR Marketing and currently serves as the Vice President of Marketing and New Business Development.Prior to RAZR Betsy was at Summit Marketing where she was the Vice President of Sales and Marketing.Betsy also held the position of Global Employee & Executive Practice Leader at the Carlson Marketing Group, where she was called upon to leverage her understanding of organizational culture to solve complex business issues.After teaching and doing applied research in Psychology and Economics at the University of Minnesota, Betsy spent four plus years with the Change Management Group at AON Consulting.
  
  Her publications and interviews can be seen in Fortune Magazine, Potentials, Incentive, HR Executive, Event Solutions and other trade communication magazines.
  
  Betsy is a board member for SuperSibs!, a not-for-profit organization that supports and celebrates the siblings of children with cancer.Betsy has been granted lifetime membership and is a Corporate Sponsor of the Golden Key National Honor Society and the Hugh O'Brian Leadership Foundation.She earned a Summa Cum Laude degree in Psychology and Behavioral Neuroscience from the University of Minnesota.
  
  When she isn't passionately pursuing marketing excellence with her clients, Betsy enjoys being with her husband and playing with their two boys, Riley and Kieran.

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  supersibs.org/aboutUs_board_bio.html - [Cached Version]
  Published on: 11/19/2007    Last Visited: 11/19/2007  

  William A. Adams | Laurence D. Atlas | Gary Berger - Chairman | John Cruikshank, III | Terry Faulk | Melanie Goldish - Executive Director | Nancy Hess - Secretary | Deborah Knupp | Betsy Leatherman | Linda Murphy-Knoll | Michael J. Myers | Nancy Ostrowski, Ph.D. | Michael Rubenstein | Victor Schmitt | Kurt Thaus | Thomas Thurman - Past Chair | Advisory Board | Melissa A. Alderfer, Ph.D. | Deborah Berk, MSW, LICSW | Betty Davies, RN, PhD, FAAN | Melissa (Missi) Hicks, MS, CCLS, LPC, RPT | Nancy A. Kernan, MD | Rick Kessler | Donald Meyer, MEd | Istina Morariu, M.D. | Jill Perrone RN, MSN, CPNP | Karla Wilson, RN, MSN, FNP, CPON | Honorary Board | Mia Hamm | Dan Jansen
  ...
  Betsy Leatherman
  
  Betsy Leatherman is the Vice President of Marketing & Business Development for RAZR Marketing.Her specific area of expertise is designing marketing, motivation, and incentive programs that drive business results.She has led marketing initiatives in many industries, including manufacturing, financial services, automotive, pharmaceutical, and personal care products.Her work has taken her around the globe, with assignments in Mexico, Canada, Trinidad, Guam, The United Kingdom, and The United States.
  
  Betsy joined RAZR from Summit Marketing where she was the Vice President of Sales and Marketing.Prior to Summit, Betsy was the Global Employee & Executive Practice Leader at the Carlson Marketing Group, where she was called upon to leverage her understanding of organizational culture to solve complex business issues.After teaching and doing applied research in Psychology and Economics at the University of Minnesota, Betsy spent over five years with the Change Management Group at AON Consulting.
  
  Her publications and interviews can be seen in Fortune Magazine, Potentials, Incentive, HR Executive, Event Solutions and other trade communication magazines.
  
  Betsy has been granted lifetime membership and is a Corporate Sponsor of the Golden Key National Honor Society and the Hugh O'Brian Leadership Foundation.She earned a Summa Cum Laude degree in Psychology and Behavioral Neuroscience from the University of Minnesota.Betsy also sits on the board of SuperSibs!; a not-for-profit organization created to recognize and celebrate the siblings of children with cancer.
  
  When she isn't passionately pursuing marketing excellence with her clients, Betsy enjoys being with her husband, playing with their son and singing the Itsy Bitsy Spider.

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  supersibs.org/aboutUs_board.html - [Cached Version]
  Published on: 11/19/2007    Last Visited: 11/19/2007  

  Betsy Leatherman

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  www.employeemarketing.com/index.cfm?main=who&sub=manage - [Cached Version]
  Published on: 9/24/2004    Last Visited: 9/24/2004  

  Betsy Leatherman
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  Betsy Leatherman
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  Betsy Leatherman
  
  Employee Solutions
  
  Elizabeth "Betsy" Leatherman is the Employee Practice Leader for Carlson Marketing Group.Betsy's area of expertise is creating employee programs that drive business results.She has led employee engagement initiatives in many industries, including manufacturing, automotive, pharmaceutical, and personal care products.Her experience in these areas are on a global basis, including hands-on work in Mexico, Canada, Trinidad, Guam, The United Kingdom, and The United States.
  
  Betsy joined Carlson Marketing Group in April of 2001 from the Change Management Group within Aon Consulting.Prior to joining Aon, Betsy had an academic focused career including teaching and research in Psychology at the University of Minnesota.She chose to expand her focus to include how to best engage employees in business strategy and change initiatives while designing on fundamental psychological principles.
  
  Her marketing publications and interviews can be seen in Potentials, Incentive, HR Executive and other trade communication magazines.Betsy has a monthly column in the Minneapolis Business Journal related to employee engagement.Betsy's client list includes Pfizer Canada, Johnson and Johnson World Wide, Country Inns & Suites, Ortho-McNeil Pharmaceutical, Union Pacific Rail Road and Carlson Companies, Inc.
  
  Betsy has been granted lifetime membership and is a Corporate Sponsor of the Golden Key National Honor Society and the Hugh O'Brian Leadership Foundation.Betsy resides with her husband in Minneapolis, Minnesota.Betsy has a Summa Cum Laude degree in Child Psychology and Behavioral Neuroscience from the University of Minnesota.
  
  Back to Leadership Top of Page
  
  Betsy LeathermanEmployee Marketing

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  www.loyaltyexpo.com/information.php?info_id=21 - [Cached Version]
  Published on: 11/8/2005    Last Visited: 9/18/2008  

  Betsy Leatherman Vice President of Marketing and New Business Development Razr Marketing

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  Carlson Marketing Group - Building Better Relationships - [Cached Version]
  Published on: 9/10/2003    Last Visited: 9/10/2003  

  Betsy Leatherman : Employee Strategies

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  Event Solutions Magazine | July 2005 | Feature Article - [Cached Version]
  Published on: 7/1/2005    Last Visited: 1/30/2006  

  Given the value of happy workers, it,s important that these events be part of a carefully thought-out internal marketing strategy that achieves company goals,while providing attendees with a good time. ,You don,t separate out things,, says Betsy Leatherman, vice president of sales and marketing for Summit Marketing. ,You don,t say, well, those are my benefits, and that,s my benefit relationship with your organization, and these are company-sponsored events, and these are happy hour outings that we go to.You have one relationship with the organization, and that relationship is enhanced or detracted by all of those different touches.,
  
  Want to Find the Solution?Find the Problem
  
  It,s important to understand your company,s objectives so that the event can impart branding while it raises morale. ,If the company is going to have an event, everything,from the very first announcement that goes out, to the invitation, to the topics that are covered at that event, to the prizes [or] promotional items that are given away,everything has [to have] the same feel and be ultimately connected to the overall business strategy,, says Leatherman.
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  Find out the dos and don,ts of using corporate events to boost employee morale according to industry experts Helene Weinberg, owner of Out to Lunch Events [www.outtolunch.com]; Dion Magee, senior manager of strategic events and programs for Verizon Communications; Rob Mier, business development manager for Colortone Staging & Rentals; Hugh Anderson, business development for P.W. Feats; Betsy Leatherman, vice president of sales and marketing for Summit Marketing; and Harriet Meyerson, founder and president of The Confidence Center.

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  Event Solutions: For Successful Events, Meetings and... - [Cached Version]
  Published on: 7/1/2005    Last Visited: 8/17/2005  

  Given the value of happy workers, it,s important that these events be part of a carefully thought-out internal marketing strategy that achieves company goals,while providing attendees with a good time. ,You don,t separate out things,, says Betsy Leatherman, vice president of sales and marketing for Summit Marketing. ,You don,t say, well, those are my benefits, and that,s my benefit relationship with your organization, and these are company-sponsored events, and these are happy hour outings that we go to.You have one relationship with the organization, and that relationship is enhanced or detracted by all of those different touches.,
  
  Want to Find the Solution?Find the Problem
  
  It,s important to understand your company,s objectives so that the event can impart branding while it raises morale. ,If the company is going to have an event, everything,from the very first announcement that goes out, to the invitation, to the topics that are covered at that event, to the prizes [or] promotional items that are given away,everything has [to have] the same feel and be ultimately connected to the overall business strategy,, says Leatherman.
  ...
  Find out the dos and don,ts of using corporate events to boost employee morale according to industry experts Helene Weinberg, owner of Out to Lunch Events [www.outtolunch.com]; Dion Magee, senior manager of strategic events and programs for Verizon Communications; Rob Mier, business development manager for Colortone Staging & Rentals[www.colortone.com]; Hugh Anderson, business development for P.W. Feats [www.pwfeats.com]; Betsy Leatherman, vice president of sales and marketing for Summit Marketing [www.summitmarketing.com]; and Harriet Meyerson, founder and president of The Confidence Center [www.ConfidenceCenter.com].

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  SuperSibs! - [Cached Version]
  Published on: 5/26/2008    Last Visited: 5/26/2008  

  William A. Adams | Laurence D. Atlas | Gary Berger - Chairman | John Cruikshank | Terry Faulk | Melanie Goldish - Executive Director | Nancy Hess - Secretary | Danica Konetski | Betsy Leatherman | Curt Lucas | Linda Murphy-Knoll | Nancy Ostrowski | Steve Pazol | Michael Rubenstein - Vice Chairman | John Starr - Treasurer | Kurt Thaus | Thomas Thurman - Chairman Emeritus | Advisory Board | Melissa A. Alderfer, Ph.D. | Deborah Berk, MSW, LICSW | Betty Davies, RN, PhD, FAAN | Melissa (Missi) Hicks, MS, CCLS, LPC, RPT | Nancy A. Kernan, MD | Rick Kessler | Donald Meyer, MEd | Istina Morariu, M.D. | Jill Perrone RN, MSN, CPNP | Karla Wilson, RN, MSN, FNP, CPON | Honorary Board | Mia Hamm | Dan Jansen
  ...
  Betsy Leatherman
  
  Betsy Leatherman is the Vice President of Marketing & Business Development for RAZR Marketing.Her specific area of expertise is designing marketing, motivation, and incentive programs that drive business results.She has led marketing initiatives in many industries, including manufacturing, financial services, automotive, pharmaceutical, and personal care products.Her work has taken her around the globe, with assignments in Mexico, Canada, Trinidad, Guam, The United Kingdom, and The United States.
  
  Betsy joined RAZR from Summit Marketing where she was the Vice President of Sales and Marketing.Prior to Summit, Betsy was the Global Employee & Executive Practice Leader at the Carlson Marketing Group, where she was called upon to leverage her understanding of organizational culture to solve complex business issues.After teaching and doing applied research in Psychology and Economics at the University of Minnesota, Betsy spent over five years with the Change Management Group at AON Consulting.
  
  Her publications and interviews can be seen in Fortune Magazine, Potentials, Incentive, HR Executive, Event Solutions and other trade communication magazines.
  
  Betsy has been granted lifetime membership and is a Corporate Sponsor of the Golden Key National Honor Society and the Hugh O'Brian Leadership Foundation.She earned a Summa Cum Laude degree in Psychology and Behavioral Neuroscience from the University of Minnesota.Betsy also sits on the board of SuperSibs!; a not-for-profit organization created to recognize and celebrate the siblings of children with cancer.
  
  When she isn't passionately pursuing marketing excellence with her clients, Betsy enjoys being with her husband, playing with their son and singing the Itsy Bitsy Spider.

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