Brandie Leach

The project is currently under construction and the company hopes to begin leasing by this May, according to Brandie Leach, president of marketing for Eliminator Boats.The company is building the first seven of the planned 14-building complex now as part of a project that is divided into two phases.

Brandie Leach, Eliminator's vice president of marketing, told the paper that an increase in international orders prompted the move."With the market doing what it's doing, we still can't get out of our own way," Leach told the paper, noting that finished boats had to be constantly moved from the production lines in order to start new boats.

Leach said domestic orders are slow, but that international business has picked up.A dealer in Dubai has asked the company to ship six of its boats overnight on jets, at a shipping cost of $50,000 per boat.Eliminator has shipped six so far, with plans to send more.

Leach said that Eliminator looked at relocating its facilities to Arizona, Nevada or Texas, but the company wanted to maintain its 100-strong workforce.A local "fast-track" program offered by the town of Riverside allowed construction of a building in two years.

The company's new Perris headquarters is part of a larger US$30 million development called Eliminator Business Park, which includes 15 industrial buildings.Leach said the company has been in talks with a propeller producer and a group that makes customized off-road quad vehicles to fill other buildings.

"We've reached maximum capacity, we're busting at the seams," said Brandie Leach, president of marketing, about the company's Mira Loma offices at 10795 San Sevaine Way.

The 100,000-square-foot development in Perris is in stark contrast to the 35,000-square-foot facility in Mira Loma.

The move will more than double manufacturing, showroom and sales space.

Leach said she hopes the business park will serve as a hub for other extreme-sports businesses.The park will include 430 storage spaces as well as office space for future tenants.

Bob Leach, Brandie Leach's father and Eliminator's president and CEO, started discussing the company's relocation eight years ago.
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Despite receiving lucrative offers - including free land - from cities in Arizona and Texas, Brandie Leach said the company decided to stay in Riverside County.

"My father and I didn't want to move away from Southern California," she said.
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From the color scheme to the interior, the boats are custom built and range in price from $75,000 to $800,000, Leach said.
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Leach sees the added space as a boon to the company.

Brandie Leach E-Zone brandie.leach@eliminatorboat.com

The project is currently under construction and the company hopes to begin leasing by this May, according to Brandie Leach, president of marketing for Eliminator Boats. The company is building the first seven of the planned 14-building complex now as part of a project that is divided into two phases.
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"Pretty much whatever you want, we can do," Leach said.