www.corpcommsmagazine.co.uk/features/47-from-deluge-to- -
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Last Visited: 9/5/2009
Bobby Leach, group media relations director at Vodafone, came up against just such a conundrum in March when South Africa's Sunday Times reported that Vodafone had held talks with the country's third-biggest mobile operator, MTN, about acquiring a stake in its international operations.
The following Tuesday morning, Leach held Vodafone's daily conference call with PR teams from many of its 27 operating countries.
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However, this case was different, says Leach, not least because Vodafone owns 50 percent of MTN's fierce business rival Vodacom.
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Leach often distils 40 or 50 pages of relevant coverage down to a paragraph for Sarin.
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Beyond a UK cutting service from Precise Media, however, Leach keeps most of Vodafone's daily media monitoring work firmly in-house, including monitoring of the newswires and various blogs.