Ms. Katrina Lane

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  www.destinationcrm.com/Articles/Editorial/Magazine-Feat - [Cached Version]
  Published on: 2/1/2008    Last Visited: 9/13/2008  

  Katrina Lane, vice president of channel marketing at Harrah's, likely passes the test.Every marketing program, she says, is measured by its impact on both profit and the customer.

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  www.e-dialog.com/summit2008/speakers.html - [Cached Version]
  Published on: 1/1/2008    Last Visited: 10/1/2008  

  Katrina Lane - Vice President of Channel Marketing »
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  Katrina LaneVice President of Channel Marketing, Harrah's Entertainment
  
  Katrina Lane is the Vice President of Channel Marketing at Harrah's Entertainment, which owns or manages more than 40 casinos in three countries and has been recognized for its outstanding marketing practices by the Wall St. Journal, Info Week and CIO Magazine.
  
  Katrina is responsible for the company's multi-channel marketing and customer communication management initiatives, which are part of building future capabilities for the Total Rewards customer loyalty program and direct marketing efforts.In addition, she is responsible for Internet marketing and all company websites, Mobile Marketing, e-Care, Customer Analytics, Media Planning and Teleservices.
  
  Katrina has over 14 years of experience in CRM, online, and direct marketing, in a range of B-to-C businesses.Prior to joining Harrah's in March 2004, Katrina was Senior Vice President of Marketing at After Hours Formalwear, at that time a division of the May Department Stores Company.She also worked in the retail, consumer banking, and credit industries and in online marketing for 7 years at McKinsey & Company, where she was a co-leader in the Customer Relationship Marketing Practice.She has a B.S. in Physics from Stanford University, and a M.S. and Ph.D. in Experimental Physics from Cornell University.

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  www.shop.org/elections07/vote/ - [Cached Version]
  Published on: 8/17/2007    Last Visited: 8/17/2007  

  Katrina Lane - VP, Channel Marketing - Harrah's Entertainment

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  adams.casinocitytimes.com/articles/31730.html - [Cached Version]
  Published on: 10/1/2006    Last Visited: 7/30/2007  

  The tool, called Slot Finder, allows customers to search by casino, slot machine name, denomination and type of machine, including mechanical and video reels…"Folks like being able to find their machines," said Katrina Lane, vice president of channel marketing for Harrah's.The company implemented the tool after customer surveys showed that people wanted to know how to track down their favorite slots more easily, she said.

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  www.shop.org/web/guest/about/contentcommittee - [Cached Version]
  Published on: 10/8/2008    Last Visited: 6/15/2008  

  Katrina Lane, VP, Channel Marketing, Harrah's Entertainment

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  www.shop.org/web/guest/archives/greatminds - [Cached Version]
  Published on: 10/8/2008    Last Visited: 6/15/2008  

  Multichannel Integration is a Journey , Katrina Lane, VP Channel Marketing, Harrah's Entertainment, Inc.

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  www.patriciaseybold.com/books_oi.aspx - [Cached Version]
  Published on: 10/8/2008    Last Visited: 9/22/2008  

  â€" Katrina Lane, VP Channel Marketing, Harrahs

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  biz.yahoo.com/bw/080922/20080922005541.html?.v=1 - [Cached Version]
  Published on: 9/22/2008    Last Visited: 9/22/2008  

  Harrah's Entertainment vice president of channel marketing, Katrina Lane, will be the keynote speaker on the opening day.Ms. Lane, who is responsible for multichannel marketing, online marketing, and customer communication management initiatives for the company's more than 40 casinos, will explain how Harrah's leverages rich customer data via its Total Rewards program to customize communications with customers.
  
  "Harrah's is pleased to partner with e-Dialog both at the conference and in our e-mail marketing efforts," commented Ms. Lane.

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  www.e-dialog.com/news_press_summit_2008.html - [Cached Version]
  Published on: 9/22/2008    Last Visited: 10/1/2008  

  Harrah's Entertainment vice president of channel marketing, Katrina Lane, will be the keynote speaker on the opening day.Ms. Lane, who is responsible for multichannel marketing, online marketing, and customer communication management initiatives for the company's more than 40 casinos, will explain how Harrah's leverages rich customer data via its Total Rewards program to customize communications with customers.
  
  "Harrah's is pleased to partner with e-Dialog both at the conference and in our e-mail marketing efforts," commented Ms. Lane.

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  DMA05 Annual Conference & Exhibition - [Cached Version]
  Published on: 10/5/2004    Last Visited: 10/7/2005  

  Katrina Lane, VP, Channel Marketing, Harrah's Entertainment One

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