Keith Landry

"We're a luxury brand and we're part of somebody's lifestyle," said Keith Landry, regional manager for Equinox Fitness Clubs.

Equinox, the New York-based operator of upscale gyms, recently opened a 55,000-square-foot facility in Hawthorne.The new gym is the largest in the company's chain of 44 nationwide sites.

"This is our flagship," Landry said.