Allison & Partners » PR Week – September 26, 2007 –... -
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Published on: 9/26/2007
Last Visited: 8/1/2008
David Landis, president/CEO of Landis Communications, which represents Whole Foods in Northern California and Nevada, says the grocer was able to gain public trust by immediately offering baby bottles that didn't contain Bisphenol A, when it was revealed earlier this year that the chemical was leaking into conventional bottles.
"When health is concerned, it's kind of a no-brainer," Landis explains."In view of all of these other trusted brands that have had issues, it's an opportunity to move in and take away some of the mindshare."
The agency recently embarked on a campaign for Whole Foods about the environmental costs of buying imported produce.Another program dubbed "From Ranch to Plate" educates consumers on where and how their beef is grown, Landis says.
"I think a little bit of what we're doing as PR [pros] is giving the public what they want, but we're also leading the public and educating them in the process," he adds.
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