Carol Landers

Carol Landers Director:

This remarkable performance has been supervised by Carol Landers, NYCB's Director of Research and Online Media.Landers is not just an expert in the latest Internet technology.She is also a confirmed ballatomane who often finds herself answering many of the ballet trivia questions e-mailed daily to the Web site from around the world.

Nycballet.com was established to meet the high standards of the best commercial sites-convenient to use, with accurate content and timely updating."New York City Ballet is an industry leader and my mandate is to reflect that with our site," Landers syas.

Only about half of the Web site's 6,000 daily visitors have attended an NYCB performance, but the site has something for everyone."It's not just about City Ballet.It's about the dance world in general," notes Landers.
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"We have an educated audience, so the content is not dumbed down," says Landers.
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"The Web is a great democratizer," says Landers.
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With this kind of growth, nycballet.com is well on its way to realizing Carol Landers' ideal of "a Web site that performs as well online as the City Ballet performs onstage."Bravo and encore.

Guidance â€" rather than a "Dance 101" intensive â€" is the goal of Suzanne Carbonneau and Maura Keefe, resident dance historians at the Jacob's Pillow Dance Festival, and Carol Landers, director of research and online media at the New York City Ballet.
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Ballet, Ms. Landers said, "is not castor oil."The City Ballet Web site, which began operating in October 1998, offers useful information like running times, ticket availability, repertory schedules and notes, biographies of dancers and a travel planner.The planner, which helps out-of- town visitors select New York City hotels, restaurants and good seat locations, was created in response to a desperate plea from a Vermont farmer who wanted to take his wife of 40 years to "The Nutcracker."

"New York City was a foreign country to him," Ms. Landers said.Ballet is the equivalent for many people.Audiences were once drawn in by friends who wanted to share their passion for the art.But many potential audience members are on their own now, she said, and wrong choices can be expensive.

The City Ballet Web site, www.nycballet.com, also offers trivia quizzes, crossword puzzles and a "today in history" look at dance, all of which are intended to appeal as much to the initiated as to the newcomer.Music clips are being loaded onto the site, and Ms. Landers is developing an animated timeline of ballet history.
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"If you empower audiences, they can make the choice," Ms. Landers said.

Carol Landers Director, Research and Online Media

Carol Landers Director of Online Media

And guidance - rather than a Dance 101 intensive - is the goal of Suzanne Carbonneau and Maura Keefe , resident dance historians at the Jacob's Pillow Dance Festival , and Carol Landers , director of research and online media at the New York City Ballet.
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Ballet , Ms. Landers said , is not castor oil..The City Ballet Web site , which began operating in October 1998 , offers useful information like running times , ticket availability , repertory schedules and notes , biographies of dancers and a travel planner.The planner , which helps out-of- town visitors select New York City hotels , restaurants and good seat locations , was created in response to a desperate plea from a Vermont farmer who wanted to take his wife of 40 years to The Nutcracker..

New York City was a foreign country to him , Ms. Landers said.Ballet is the equivalent for many people.Audiences were once drawn in by friends who wanted to share their passion for the art.But many potential audience members are on their own now , she said , and wrong choices can be expensive.

The City Ballet Web site , www .nycballet.com , also offers trivia quizzes , crossword puzzles and a today in history look at dance , all of which are intended to appeal as much to the initiated as to the newcomer.Music clips are being loaded onto the site , and Ms. Landers is developing an animated timeline of ballet history.She is also planning a virtual tour of the New York State Theater , where City Ballet performs , that will include observations by its architect , Philip Johnson , and by Lincoln Kirstein , a prime mover in the theater's creation.

The site appears to have helped develop larger and younger audiences.In the company's 1993 Balanchine Celebration , 6 , 000 people or 6 percent of the audience was new.This season , the figure rose to 15 , 000 new ticket buyers.The average age of online ticket buyers is much younger than the norm.
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If you empower audiences , they can make the choice , Ms. Landers said.

Carol Landers Director of Research and Online Media:

Gareth Hougham, IBM Research and HVAS, Chris Lutz, Don Eigler of IBM Research Los Gatos California, Brien Hindman of Doghead and Blue Sky Studios, and Carol Landers, Director of Research New York City Ballet.
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For this image, Carol Landers of NYC Ballet provided the original Swan Lake photograph and feedback throughout the process.

"Driven by the great success of nycballet.com, launched in 1998, and nearly a million user visits in FY00 alone, New York City Ballet opened its 2000/01 season with a newly-redesigned Web site on November 21, 2000," said Carol Landers, Director of Research at the New York City Ballet.