Mr. John A. Lack

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  www.total80sremix.com/category/80s-tv - [Cached Version]
  Last Visited: 8/6/2009  

  The words "Ladies and gentlemen, rock and roll," were spoken by co-founder John Lack.

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  www.edwill.net/week16.html - [Cached Version]
  Last Visited: 2/12/2009  

  It was launched on August 1, 1981, with the words "Ladies and gentlemen, rock and roll," spoken on camera by John Lack, one of the creators of MTV.

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  www.imidwifery.com/Tra-to-Uly/mtv.com-tv.com.html - [Cached Version]
  Published on: 2/20/2008    Last Visited: 2/20/2008  

  And Pittman's boss, WASEC COO John Lack, had sheparded a TV series called PopClips, created by former Monkee-turned solo artist Michael Nesmith, the latter of whom by the late 1970s was turning his attention to the music video format.[2]
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  (by original COO John Lack) and the original MTV theme song, a crunching guitar riff written by Jonathan Elias and John Petersen, playing over a montage of the Apollo 11 moon landing.

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  www.logobob.com/icondesign-mtv.html - [Cached Version]
  Published on: 11/4/2007    Last Visited: 11/4/2007  

  Pittman's boss, WASEC COO John Lack, had shepherded a TV series called PopClips, created by former Monkee-turned solo artist Michael Nesmith, the latter of whom by the late 1970s was turning his attention to the music video format.
  ...
  On August 1, 1981, at 12:01 a.m., MTV: Music Television launched with the words "Ladies and gentlemen, rock and roll," spoken by original COO John Lack.

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  www.cruxstrategies.com/MTV_vs_MuchMusic.aspx - [Cached Version]
  Published on: 3/10/1990    Last Visited: 2/11/2009  

  John Lack, an executive vice-president at WASEC, was involved with the production of Nesmith's PopClips program.
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  In 1980, Lack began mulling over an idea to create a 24-hour music video station; his timing was impeccable. Lack astutely noted three factors that he believed would make his concept a success. First, at that time, there was no cost-effective vehicle for advertisers to reach the teenage and young adult market. Secondly, the burgeoning cable television business was sorely lacking content, Lack recalls, "except for movies, cable was really a creative nightmare" (Williams). Finally, Lack observed that by broadcasting music videos, which promotion hungry record labels would gladly handover, MTV would have a free source of programming.
  
  Convinced his idea would be a success, Lack approached Warner Communications Chairman, Steve Ross and American Express Chairman, James Robinson for $20 million (Williams) to make his idea a reality.
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  Lack recalls the meeting's conclusion where, "Robinson turned to Ross and said, 'listen, Steve, I don't know much about the music business, but it makes sense to me. I'll buy it if you'll buy it'" (Williams).
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  On August 1 1981 at 12:01am, John Lack commenced MTV's broadcast with his famous introduction, "ladies and gentlemen, rock and roll", which was followed prophetically by the Buggles' video, Video Killed the Radio Star.

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  www.solarnavigator.net/music/MTV.htm - [Cached Version]
  Published on: 1/25/2006    Last Visited: 10/31/2009  

  The channel went to air at 12:01 am with the words (by original COO John Lack) "Ladies and gentlemen, rock and roll!
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  In 2002, MTV aired the first episode of another reality show, The Osbournes, based on the everyday life of former, Black Sabbath frontman Ozzy Osbourne, his wife Sharon, and two of their children, Jack and Kelly.

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  www.brandweek.com/bw/news/sportsent/article_display.jsp - [Cached Version]
  Published on: 9/27/2007    Last Visited: 10/10/2007  

  "Firebrand enters the media landscape as the era of the commercial interruption is coming to an end," said John A. Lack, co-founder, CEO, in a statement.

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  www.downloadmusicandmp3.com/ - [Cached Version]
  Published on: 7/4/2008    Last Visited: 7/4/2008  

  And Pittman's boss, WASEC COO John Lack, had sheparded a TV series called PopClips, created by former Monkee-turned solo artist Michael Nesmith, the latter of whom by the late 1970s was turning his attention to the music video format.[2]

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  www.morgendorffer.net/MTV/encyclopedia.htm - [Cached Version]
  Published on: 4/11/2007    Last Visited: 4/11/2007  

  Pittman's boss, WASEC COO John Lack, had shepherded a TV series called PopClips, created by former Monkee-turned solo artist Michael Nesmith, the latter of whom by the late 1970s was turning his attention to the music video format.
  ...
  On August 1, 1981, at 12:01 a.m., MTV: Music Television launched with the words "Ladies and gentlemen, rock and roll," spoken by original COO John Lack.

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  www.jambuzz.net/music/mtv-a-look-back-51 - [Cached Version]
  Last Visited: 12/27/2007  

  Pittman's boss, WASEC COO John Lack, had shepherded a TV series called PopClips, created by former Monkee-turned- solo-artist Michael Nesmith, the latter of whom by the late 1970s was turning his attention to the music video format.
  ...
  On August 1, 1981, at 12:01 a.m., MTV: Music Television launched with the words "Ladies and gentlemen, rock and roll," spoken by John Lack.

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