www.esitemarketing.com/hospitality-marketing-news-item. -
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Published on: 7/1/2004
Last Visited: 9/11/2007
"Five years ago, nobody recognized that it was so important," says Felix Laboy, president of E-site marketing, a company specializing in search engine optimization.
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Ironically, Laboy says, size and segment are less important because the required skills tend to be universal.
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Thus, if a hotel at any given time wants to boost its wedding business, for example, it would be smart to make sure key words related to the topic weddings in that particular location appear early in the wording, Laboy says.He believes this element of search engine optimization is so crucial that he advises some of his clients to create sub-web sites to enrich its prospects.
Laboy says search engines favor sites with numerous links, such as links to parent companies, management companies, or conventions and visitors bureau, for example.