Aaron Labowitz

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"Batman is a pretty big line for us," says Aaron Labowitz, the 39-year-old co-founder and CEO of the North Hollywood-based company.
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The Internet has long played a role in the pop-collectibles community, including when Labowitz and his brother, company president Jason Labowitz, were getting Entertainment Earth off the ground 12 years ago.

"Batman is a pretty big line for us," says Aaron Labowitz, the 39-year-old co-founder and CEO of the North Hollywood-based company.
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The Internet has long played a role in the pop-collectibles community, including when Labowitz and his brother, company president Jason Labowitz, were getting Entertainment Earth off the ground 12 years ago.

AARON LABOWITZ - Co-Founder and CEO
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Sharing Jason Labowitz's entrepreneurial spirit and adding a wealth of business, financial and technological knowledge honed over many years as a high-tech executive, Aaron Labowitz has helped make Entertainment Earth one of the few Internet sites to be profitable from day one and has played a crucial role in the company's significant growth ever since.
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At Entertainment Earth, Mr. Labowitz is involved with overall strategic corporate planning, site development, business partnerships, long-term financial planning, analysis, and technical issues.

Mr. Labowitz brings several years of experience working in marketing, management, and quality control in the computer industry, both at Santa Cruz Operation, the company that provides the UNIX operating system for PCs, and at Activision.

Mr. Labowitz received his BS in Economics from the University of California, Santa Cruz in 1990, and his MBA with honors from the University of Southern California.

Along with brother Aaron Labowitz, Jason has achieved the ultimate entrepreneurial dream: turning a childhood preoccupation into a prosperous adult occupation.
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By treating their customers with respect - a respect which manifests itself in everything from their mint-condition guarantee to their choice of manufacturing partners to their packaging to the navigational ease of their Web site ­ Jason and Aaron Labowitz have built up a very serious business venture which just happens to be about fun and games.
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"Aaron has an MBA and I was en route to earning a law degree," Jason says.

Based in Los Angeles, Aaron Labowitz, 31 years old, and Jason Labowitz, 29, are the founders and owners of Entertainment Earth, an Internet retailer of toys with a difference: It makes a profit.
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"The main thing is that Jason and I know our niche market so well because they're just like us: People who love to collect action figures," says Aaron Labowitz, who holds a bachelor of arts degree in finance and entrepreneurial studies from the University of Southern California and the company title as chief executive.
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We don't spend on television or radio marketing," says Aaron Labowitz.He estimates his typical costs for acquiring one customer at $14, less than one-third the amount that is average for Internet retailers.
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The brothers opened Entertainment Earth in 1996, storing their inventory in Aaron Labowitz's garage.

Aaron Labowitz, Scott Ian, Jason Labowitz at the Entertainment Earth booth, San Diego Comic-Con 2008
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Aaron Labowitz, Co-Founder and CEO

As CEO and co-founder Aaron Labowitz puts it, "I think consumers keep returning to Entertainment Earth because we are, in a way, like a small version of Hollywood itself - an online multiplex where epic adventures, raucous comedies, timeless classics, nail-biting thrillers, romantic tear-jerkers, and childhood fantasies are always playing 24/7."