www.overkilldesign.com/press.php -
[Cached Version]
Published on: 12/18/2006
Last Visited: 12/18/2006
John Gross, Jason Krzmarzick and Matt Souther aren't a garage band in a traditional sense.
...
Overkill Design started as a weekend project for Krzmarzick and Souther, former members of the alt-country band the Baseboard Heaters, who took over a corner of Krzmarzick's father's auto body shop.
...
It was there that Krzmarzick learned welding and metalwork--his specialty at Overkill--and it's where they first developed a coffee table in the signature shape of Fender's guitar heads.
...
Krzmarzick added that a lot of new product development comes "half from inspiration, half from tinkering around in the shop."He and Souther create the furniture first out of balsawood or clay, then use inch-thick wood and industrial-strength fixtures for the final product.
While Krzmarzick's the metal whiz and Souther specializes in woodworking, Gross leads the firm's marketing and business development.
...
Gross and Krzmarzick used to work together at the advertising and marketing firm CMD.
...
Generally, Krzmarzick said, when the issue falls within one partner's area of expertise, that partner makes the decision."Assigning job titles and positions sets the tone to think that way," he said.
Overkill Design's distinguishing trait is its corporate personality--irreverent, feisty and authentic.That's why they incorporated so many found objects--a beat-up cab door hung on the wall, a shower curtain, a well-stocked beer cooler--into their space.
"We're random, and it's kind of fun," Krzmarzick said.
...
"We were so eager to do this, we bit off more than we could chew," Krzmarzick said.
...
"Anytime we can tell a story about our furniture, I think it holds more value for [clients]," Krzmarzick added.Overkill's web site, www.overkilldesign.com, features product photos and the story behind each product's development.
...
"I wanted to design something tangible," says Jason Krzmarzick, Overkill's 31-year-old CEO and lead designer.To do that, Krzmarzick, while toiling away as a graphic designer for local media/design firm CMD, approached co-worker Matt Souther, 32, about busting out a prototype for a table.
...
"Yes, that's our 'patented' T-Pin design," jokes Jason.
...
Fender was suitably wooed by the image, so Gross, Krzmarzick and Souther packed the table to Los Angeles and waited for the news.
...
"This is a dream for all of us, to be doing this on our own," says Jason.