Bobby Kooka

This now familiar lovable figure first made his appearance in Air India way back in 1946, when Bobby Kooka as Air India's Commercial Director and Umesh Rao, an artist with J.Walter Thompson Ltd., Mumbai, together created the Maharajah.

"He may look like royalty, but he isn't royal" - these are the words of Bobby Kooka, the man who conceived the Maharajah. This figure first made his appearance in Air-India in 1946, when Bobby Kooka as Air-India's Commercial Director and Umesh Rao, an artist with J.Walter Thompson Ltd., Mumbai, together created the Maharajah.

"He may look like royalty, but he isn't royal" - these are the words of Bobby Kooka, the man who conceived the Maharajah.This figure first made his appearance in Air-India in 1946, when Bobby Kooka as Air-India's Commercial Director and Umesh Rao, an artist with J.Walter Thompson Ltd., Mumbai, together created the Maharajah.

Bobby Kooka, Air India's former imaginative director of marketing and public relations, made Air India and Maharaja household names through humorous billboards and acerbic slogans, whether by announcing the Queen's pregnancy on a Piccadilly billboard or with billboards showing Maharaja holding an umbrella to protect his passengers.

10. Who conceived Maharaja, the Air India mascot? (a) Bobby Kooka, then commercial director of Air India; (b) Umesh Rao of J Walter Thompson; (c) R K Laxman; (d) R K Swamy.

11. Much before the Cold War ended, PepsiCo achieved a breakthrough by getting Soviet permission to export its cola to the former USSR.The agreement was not a traditional one but a barter deal.Can you name the product that was bartered for Pepsi cola? (a) Nuclear weapon-ready material; (b) Fur; (c) Stolichnaya Vodka; (d) Russian beer.

12. Which company sponsors all test cricket umpires in the world? (a) Unilever; (b) Prudential Insurance; (c) Pepsi (d) National Grid, UK.

This now familiar lovable figure first made his appearance in Air-India way back in July 1946, when Bobby Kooka as Air-India's Commercial Director asked Hindustan Thompson Associates their advertising agency formerly known as J.Walter Thompson Ltd., Mumbai, to submit a design for a memo pad with the wording "in flight".

Mr Umesh Rao, an artist employed with J.Walter Thompson Ltd. in Mumbai, worked together with Mr. Kooka and came up with a line drawing of a rich Indian potentate, symbolizing graciousness and high living.

Bobby Kooka, Air India Cartoonist (C 24-25)

"He may look like royalty, but he isn't royal" - these are the words of Bobby Kooka, the man who conceived the Maharajah. This figure first made his appearance in Air-India way back in 1946, when Bobby Kooka as Air-India's Commercial Director and Umesh Rao, an artist with J.Walter Thompson Ltd., Mumbai, together created the Maharajah.

Air-India's then commercial director Bobby Kooka, and Umesh Rao, an artist with J Walter Thompson Ltd, together created the Maharajah.The ...