news.adventist.org/2008/11/church-chat-south-korean-adv -
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Published on: 11/25/2008
Last Visited: 5/17/2009
Sales still strong, new chairman Park says; Für Elise in the warehouse
25 Nov 2008,
Sales still strong, new chairman Park says; Fur Elise in the warehouse
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Park Shin Kook became the chairman of the Adventist Church's Sahmyook Foods in South Korea last month.
Here he holds one of five management awards the company has received since 2004. [photo courtesy NSD]
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Park, 46, holds a bachelor's degree in business administration and a master's in theology, both from the church's Sahmyook University in Seoul.
He previously served as vice president, overseeing manufacturing and operations of the company that employs 320 people.Â
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Park Shin Kook: We do seek profits and these profits are invested in the mission.
Therefore we are a mission as well as a business.Â
ANN: Do consumers know that the Adventist Church is behind Sahmyook Foods?
Park: Of course.
Some members of other denominations try not to buy our products.Â
ANN: China recently experienced an image problem with unsanitary food products, particularly tainted milk.
What is Sahmyook's approach to sanitary procedures?
Park: We have extensively prepared for food safety standards so we never ever disappoint our customers.
We are proud that we are the first in terms of quality and received an award from the South Korean government for this.Â
ANN: Do people in North Korea know about Sahmyook foods?
Park: We have sent Sahmyook products to North Korea.
I have heard that some people [there] know about Sahmyook products, especially our soy milk.Â
ANN: What is the company's growth strategy?
Park: We are trying to focus on quality management, so that we receive [high ratings] with our government certificates and keep winning the [confidence of consumers].
We have received best awards for business administration among Korean companies every year since 2004.
That's five times.
Also, a new marketing system for predicting [trends] has been developed.
...
Park: Our sales have actually grown 6 percent compared with last year.
ANN: What kinds of growth opportunities do you have for workers, particularly young workers, for development and training?
Park: We emphasize education a lot.
Two workers received doctorate degrees this year and most executive officers aim to study at a higher-level school.Â
ANN: The South Korean won is currently weak against the U.S. dollar.
How does this affect the company?
Park: We pay for some of our packaging in U.S. dollars.
We import some of our soy paper from Thailand and it has little influence paying in dollars.
Of course the situation is affecting us, but it's not very serious.Â
ANN: What is one of your management philosophies?Â
Park: The food business is a ministry that God is with.