BEA Systems -
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Published on: 11/2/2002
Last Visited: 11/2/2002
Angie Ko, marketing director BEA Systems Asia Pacific, said that technology consumers in the region are not spared by the effects of Sep 11 as they try to wring out as much benefits from existing IT investments.
However, she observed that Asian companies face the same challenge of making their organisations more efficient, more agile while innovating their business processes, and expanding their ecosystem.
"Faced with the increasing complexity and urgency of business IT, enterprises turn to outsourcing and the use of packaged applications.
"The complexity of software projects has steadily shifted from application development to application integration.
"As the nature of these apps change to adopt to new styles of Internet computing, so do the requirements of applications to their enabling infrastructure," said Ko.
The application infrastructure provider benefitted greatly from this shift towards application integration.Its software products cater precisely to enterprises' pressing IT requirements-like the need for a unified architecture to leverage current and future IT investments.
Despite a limping market in the past year, BEA managed a growth rate of 41%, anchored by major project wins from Helongjiang Mobile and Korea Customs Services, among others.
Proven Strategies
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Part of this strategy, Ko said, is winning the hearts and minds of developers."We will build a loyalty programme that rewards participation in the Asia-Pacific BEA developers' community.This move ties in nicely with another strategy to leverage leads with a tiered sales model."
She added: "Our sales force is not limited to the vertical markets where they have contacts.Through these downloads, leads come to us from markets undergoing disruption, enabling us to expand our vertical market presence," Ko said.
BEA, however, said that many vertical markets across the Asia-Pacific are going through upheavals that put a limit to enterprise software spending.Thus, the company has set its heart on building ties with governments across the region.
"One strategy is to expand our relationship with local governments.Given the economic downturn, some companies have been hold on tight to their IT budgets.
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"The government is the only segment that has the most potential in terms of IT spending," Ko added, saying that government IT spending are likely to be best in Korea, Hong Kong, China and Singapore.