About Transcultural Synergy -
[Cached Version]
Published on: 8/8/2008
Last Visited: 8/8/2008
......Transcultural Synergy was founded by François Knuchel in 1998 with the purpose of assisting European and Asian corporate clients with effective intercultural management solutions to their international operations.François Knuchel draws on a wealth of experience as an intercultural management consultant, trainer and curriculum designer, with over 20 years' experience working with international executives, managers and directors, mainly in Japan.
Born in the UK in 1953, François Knuchel was educated in England and Switzerland, studied history and linguistics at Basel University and has a B.A. in Intercultural Communications with Great Distinction from McGill University in Montreal, Canada. After a year at the Federal Polytechnic University in Zurich and extensive travels to different continents, he settled in Kobe, Japan, as a business communications consultant.
At L.R. Ltd in Kobe, Japan, François Knuchel was Personnel Manager, Project Manager, General Manager (Branch) and Executive Director, and he set up new branch offices in Nagoya and Tokyo.As an intercultural consultant and trainer he helped numerous large multi-national corporations in Japan with their globalisation and integration processes.Clients included Kobe Steel (Kobelco), Toyota, Yamanouchi Pharmaceuticals, Pioneer, Nabco, Ebara, Hilton Hotel, Tokio Marine, AIG, Marine & Fire Insurance Association of Japan, UBS, Sanwa Bank and the Japan Management Association.François Knuchel was involved in SIETAR (Society for Intercultural Education, Training And Research) and was Public Relations Director of SIETAR-Japan in 1993 - 4 (see Our Links for more infomation on SIETAR).
Seconded as Project Manager to Management & Communications Consultants Ltd for over 2 years at Suzuki Motors' head office and main car plant, François Knuchel headed a team of training specialists to assist Suzuki in their major Technology Transfer of manufacturing and management know-how to the GM-Suzuki joint-venture plant, CAMI, in Canada. Being totally integrated within the Suzuki team, he became intimately familiar with Japanese management styles and principles, such as TQC, JIT & Kaizen, and the way Japanese corporations work; along the way he became an ‘expert' in Japanese lean automotive manufacturing processes.
In 1994, after over twelve years in Japan, Mr Knuchel returned to Europe and joined Dzus Fastener Europe Ltd in the UK as Sales Manager for Japan with the task of developing the business and expanding sales in Japan.After the acquisition of Dzus by McKechnie plc in 1996 he became Regional Manager for Asia-Pacific, overall responsible for all marketing, sales and operations from Australia to China and India.He is fluent in English, German (Swiss German), French and can conduct business in Japanese.
He founded Transcultural Synergy in 1998, but has been considerably involved as an independent consultant in strategy and international marketing, as a member of the Confederation of Business Strategists.In 2000 he co-founded Route 2 Solutions, a sales & marketing group assisting foreign companies develop and penetrate market and grow their businesses the the UK, and Route 2 Business Beyond Borders assisting UK based companies develop or expand international business.One of his key interests is in cross-border alliances and the integration of international personnel from different cultural backgrounds, and he is currently preparing some research on some of the key issues companies in such mergers and alliances have faced.
In short, Francois Knuchel is a resourceful Intercultural Consultant with General Management experience in various markets and industries (esp engineering, automotive, electronics, services), strong in marketing, customer relations and global trade.