John Knowles

"Participation in our continuous auction drives significant in-store traffic for our advertisers - so much so that some save their ad credits to use once the traffic dies down," said John Knowles, group sales manager for The Mississauga News.

"We really look at this as an opportunity for our small-budget or no-budget advertisers and a way for us to get new accounts that would not normally gravitate towards us," said News group sales manager John Knowles.

So far, the payoffs have been big-to the tune of $350,000 - $400,000 this year in ad revenue.
...
"We really moved away from selling the auction as an event to going back to our roots and selling print advertising and using the auction as a financing tool," said Knowles.

Mississauga, ON - "We are very proud to show our current system off to other companies in the industry," says John Knowles, Classified Manager for Mississauga News, Mississauga Business Times and Brampton Business Times.Knowles' top-of-the-line operations just got a major boost with Informatel's software for classifieds, accounting and pagination-and he's making no secret of it.
...
"We enjoy impressing people in the industry with our current system," says Knowles.

John Knowles, The News' advertising manager, and his staff were recognized with the Website Innovator of the Year award for the online auction.SNA judges credited Knowles with transforming the website into a "vibrant, active ... and interactive marketplace."

John Knowles moved to St Pancras to work in Reader Registration in May, leaving vacant his post of Reader Services Officer at the Newspaper Library.

John Knowles moved to St Pancras to work in Reader Admissions in May, leaving vacant his post of Reader Services Officer at the Newspaper Library.

News on John Knowles