Mr. Scott Knoll

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  www.lotame.com/press/articles/42/ - [Cached Version]
  Published on: 4/9/2009    Last Visited: 4/10/2009  

  Scott Knoll, VP and general manager, Aperture Product Group, Datran Media
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  On the other hand, Scott Knoll of Datran Media believes the trend toward compensating consumers for more comprehensive data will be limited. "I think there's always going to be a model out there, where a small sampling or section of the audience will be willing to receive some sort of reward in exchange for allowing more information on the cookie, but I don't think that's the norm," he says.
  
  Likewise, ValueClick's Ardis thinks the current value proposition on which BT operates works just fine and will remain the norm. "The reward that people get for the use of their information is twofold," he says.
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  Proclivity's Gilbert agrees with Knoll. He notes that additional contextual data enable marketers to better target and retailers to better serve consumers.

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  www.emarketer.com/brandmeasurement/index.php/drill-down - [Cached Version]
  Published on: 8/25/2009    Last Visited: 8/25/2009  

  Scott Knoll of Datran Media put it well in a recent iMedia Connection article: "The models that have been in use up to this point most resemble the proxy- and panel-based models of broadcast [television] and fail to represent the very thing that makes [the digital] industry different-its interactivity."
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  According to an iMedia Connection article by Scott Knoll, a vice president at Datran Media, "The problem is not the existence of the data.

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  www.dmnews.com/Home/archive/343/0/ - [Cached Version]
  Published on: 6/16/2008    Last Visited: 6/23/2008  

  Scott Knoll, SVP of display media at Datran Media June 17, 2008

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  www.chrismedia.co.uk/article.cfm/id/198298 - [Cached Version]
  Published on: 9/24/2008    Last Visited: 9/24/2008  

  Scott Knoll Joins Datran Media
  
  Datran Media also announced that former BlackFoot CEO and long-time DoubleClick executive Scott Knoll has joined the company as senior vice president and general manager.Mr. Knoll will be focused on expanding EO.com to maximize the value it delivers to online display advertisers and publishers.
  
  Mr. Knoll has more than 18 years of entrepreneurship and experience in technology and advertising, including six years at DoubleClick Inc., where he oversaw the launch and development of the DoubleClick ad network in nine countries.During his tenure at DoubleClick, Mr. Knoll also held several senior roles including vice president and general manager of marketing solutions, managing director DoubleClick Asia Pacific and vice president of operations.Mr. Knoll also co-founded and served as chief operating officer of data services company Verified Person and held management roles at Time Warner Inc. and Andersen Consulting.

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  www.prplace.com/pr_tag/list_item/item-news/tag-executiv - [Cached Version]
  Last Visited: 7/12/2009  

  Today Datran Media an industry-leading digital marketing technology company announced that Jeff Stier chief revenue officer for The Community Publishers a subsidiary of Datran Media and Scott Knoll vice president and GM of the company's Aperture Product Group will both speak to large national a ...

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  www.emarketer.com/brandmeasurement/index.php/solutions- - [Cached Version]
  Published on: 8/25/2009    Last Visited: 8/25/2009  

  Scott Knoll, general manager and vice president of display media at Datran Media, said the ultimate solution is to marry three sets of consumer data into a single database that captures:
  
  Online activity across Websites, search, e-mail, video and mobile Anonymous demographic information at the household level Transactional behavior data that can provide definitive results for ROI-minded marketers
  
  Mr. Knoll provided an example from one of his clients: "A national tourism agency wanted to run a new advertising campaign and needed direction on campaign targeting.

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  www.prplace.com/pr_news/view/id-2927 - [Cached Version]
  Last Visited: 7/12/2009  

  Today Datran Media an industry-leading digital marketing technology company announced that Jeff Stier chief revenue officer for The Community Publishers a subsidiary of Datran Media and Scott Knoll vice president and GM of the company's Aperture Product Group will both speak to large national audiences at two key annual conferences this March. Mr.

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  www.mediapost.com/blogs/behavioral_insider/ - [Cached Version]
  Published on: 7/2/2008    Last Visited: 7/4/2008  

  In a world where online/offline fusion is no longer speculation but daily fact, traditional and digital teams need to learn to speak a common language, as Scott Knoll, senior vice president of display, Datran Media, explains.
  
  Read the rest of this entry »

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  www2.emarketer.com/Article.aspx?R=1007168 - [Cached Version]
  Published on: 7/6/2009    Last Visited: 9/1/2009  

  According to Scott Knoll, Datran Media's Senior Vice President and GM of the company's Aperture product line, "To date, definitions and perceptions of online brand measurement have been primarily self-centered and siloed based on the organizations discussing them and we've lacked broader research that aggregates the various stakeholder opinions and draws out the core issues as they correspond to both today's and tomorrow's marketplace.

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  www.digidaytarget.com/agenda/ - [Cached Version]
  Published on: 6/8/2009    Last Visited: 7/4/2009  

  Scott Knoll, SVP of Display, Datran Media

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