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Published on: 8/24/2006
Last Visited: 3/13/2007
Thank goodness, then, for New York-based Patti Kim, whom we took to lunch at the Soho House on a recent sultry summer afternoon, marred only by an unruly Ethan Hawke frolicking noisily with Uma's kids in the swimming pool behind our table.
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Kim (no relation to this column's co-author) thinks there may actually be a gender gap in branded entertainment."I'm not sure of the actual number of women in this segment of the business, but it might have something to do with the fact that it's a relatively new area that's still being defined to the external world," says Kim, a vice president in the corporate consulting practice of the William Morris Agency.Kim is truly carving out a distinct niche in this field, irrespective of gender.For the record, she's the only woman in the William Morris Agency consulting division, whose 12 other agents (all male) are based in Beverly Hills."Thankfully, I work far away from the Dirty Dozen in my New York office," cracked Kim.Turning serious, Kim says she doesn't particularly think being a woman plays into her job one way or the other."Geography and times zones have more impact than gender," she says.One thing's for sure: Kim doesn't find it difficult to operate effectively in the rough-and-tumble alpha-male universe in which she plies her trade.Consider her clients.Kim spends much of her day concocting entertainment marketing programs for brands like the National Football League, Dennis Publishing (Maxim, Blender), and Anheuser-Busch."What guy wouldn't want to work with these brands?"she says."I am the lucky one that gets to deal with these companies."Recently Kim worked a deal with the producers of Disney's "Invincible," starring Mark Wahlberg, based on the true story of a 30-year-old schoolteacher who walked onto the Philadelphia Eagles team.
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Stephen Colvin, president and CEO of lad-mag powerhouse Dennis Publishing, has nothing but praise for Kim.