AdSociety - Press Releases -
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Published on: 5/7/2001
Last Visited: 10/5/2008
Michael Kim is Appointed as Chief Operating Officer to Lead
South Korean Joint Venture with LG Advertising
Hong Kong, May 7, 2001—AdSociety, the first pan-Asian broadband advertising, marketing, and sales network, and a majority-owned joint venture of PCCW (SEHK: 0008, NYSE: PCW [ADR]) has appointed Michael Myeong Gil Kim as the chief operating officer (COO) of its South Korean joint venture with LG Advertising (LG Ad).
Reporting directly to Patrick Jonathan Wong, AdSociety's founder and CEO, Michael will be responsible for the entire operations of AdSociety Korea.
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Michael will focus on driving AdSociety's broadband, wireless and online advertising business in South Korea, which is now the largest broadband market in the world.
"Michael comes with an ideal skill-set that will give AdSociety Korea a major boost in accelerating its business development and expansion plans in South Korea.With his start-up experience in the Internet industry and his extensive sales network, Michael is the perfect candidate to lead the joint venture to become the leading interactive advertising sales network in South Korea," said Patrick.
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Michael gained much of his industry knowledge and expertise through establishment of two Korean Internet companies.Prior to his current role, Michael worked at Cyber Agent Korea Inc, one of the leading online advertising sales networks in South Korea.As the CEO, Michael was responsible for creating and implementing the company's vision and corporate strategy.He developed a distinctive new online business model by unifying media consulting work.Michael consolidated both advertising and market research information to strengthen the company's media planning and ad placement services such as customized sponsorships, email marketing, and rich media formats.During his tenure, Michael gained an impressive personal network of leading advertisers and media owners.
Michael was also instrumental in the creation of Asia Digital Networks Holdings, an Internet marketing solutions company.As vice president, Michael developed a number of leading Internet-based interactive and marketing solutions, Web design, and consultancy services.
"I feel honored to be part of AdSociety's aggressive global expansion and to be able to contribute further to its success in the region.In particular, South Korea is a land of open opportunities for broadband and new media players like AdSociety.Based on AdSociety's current business acumen, growth and sophisticated interactive service offerings, I'm confident that we'll soon emerge as one of the leading players in the broadband and wireless circuit in South Korea," said Michael.
Prior to this, Michael held an illustrious career with IBM Korea Inc. for ten years, where he was in charge of a variety of business units including interactive, online and sales and marketing.In his last position as manager of the interactive marketing team, Michael oversaw the company's Internet projects including the development of its Web site, and an e-commerce shopping mall.During his career with IBM, Michael won eight outstanding awards across Asia for his excellence in marketing.These included IBM Asia's Direct Marketing Top Gun Award, IBM Korea's Hundred Percent Club and IBM's Asia Pacific Marketing Results Award.
Michael graduated in 1987 from Yonsei University in Seoul with a Bachelor of Arts in business administration and management.He then completed a series of professional and industry-related studies in Singapore, the US, Australia and South Korea.
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