Mr. Ed Kim

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  www.tnj.com/personal-finance/investment/best-back-basic - [Cached Version]
  Published on: 9/1/2009    Last Visited: 11/2/2009  

  Now they may heavily discount those packages just to seal a deal, says Ed Kim, head of industry research for automotive consultancy AutoPacific.

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  www.nbm.com/library/re/miscellaneous/misc/5MinutesWithE - [Cached Version]
  Published on: 5/1/2009    Last Visited: 6/28/2009  

  5 Minutes with... Ed Kim
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  5 Minutes with... Ed Kim
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  Restyling asked Ed Kim to give us his take on the future of green vehicles, and what it may take to bring them to the masses - and into restylers' shops in droves.
  
  Kim is the director of industry analysis at AutoPacific, Tustin, Calif., a company specializing in the analysis of the automobile industry.
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  KIM: Well that's a very macro-level question.
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  KIM: When it was $5 a gallon and hitting hard, [people] were interested in increasing their stated interest in green issues, but I'm not sure that caused a real shift in attitude.
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  KIM: The whole concept of green has a lot of pull in Europe, but the fact they have always driven smaller cars is also driven by high fuel taxes. It's not necessarily about the environment, but more about infrastructure and economics.
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  KIM: The key to making an electric vehicle work is infrastructure and technology.
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  KIM: With electric vehicles, you have a very limited range, maybe 75 to 100 miles.
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  KIM: Right now we are in the beginnings of a format war.

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  news.vehiclevoice.com/2008/01/autopacific_announces_ed_ - [Cached Version]
  Published on: 1/29/2008    Last Visited: 3/16/2009  

  « AutoPacific Announces Ed Kim as Director of Industry Analysis | « Previous Story
  
  VehicleVoice News: AutoPacific Announces Ed Kim as Director of Industry Analysis
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  AutoPacific Announces Ed Kim as Director of Industry Analysis
  
  Tustin, California, January 29, 2008. Today AutoPacific announced the appointment of Ed Kim as Director of Industry Analysis. Mr. Kim will manage AutoPacific's industry analysis services, including competitive analysis and sales forecasting as well as support for AutoPacific's consulting services. In addition, he will have editorial responsibility for VehicleVoice.com.
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  Kim is an experienced and accomplished industry expert who has thrived in numerous facets of the automotive world. After starting his automotive career with Hertz Corporation, he served seven years at AutoPacific as product analyst, and later as Product Analysis Manager, specializing in market research and consulting projects relating specifically to future automotive products. Mr. Kim is also an automotive journalist writing for various automotive publications. In 2005, Mr. Kim was chosen as manager of Hyundai Motor America's Advanced Product Development and Strategy area. In this role, he used his expertise in social trending to increase company focus on future consumer needs-based product concept development. His broad understanding and passion for automotive design, architecture, and ideation led to groundbreaking cross-functional work with Hyundai's design, engineering, and marketing areas, resulting in numerous advanced and brand-extending vehicle programs. Mr. Kim earned a B.A. from the University of California, Riverside in Psychology.

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  www.myride.com/industry/yes_roadster_gets_nod_in_us-412 - [Cached Version]
  Last Visited: 3/5/2009  

  The Yes Roadster "comes off as a [Lotus] Elise as done by Germans,? says Ed Kim, director of industry analysis at AutoPacific in Southfield, Mich.
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  Poor name recognition and questions over the brand's perceived quality versus other noted German automakers, as well as where to service the vehicles could be obstacles to YES!'s success, Kim says.

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  mobile.newsweek.com/detail.jsp?key=72819&rc=te&p=0&all= - [Cached Version]
  Published on: 9/25/2009    Last Visited: 10/7/2009  

  Ed Kim, of the Los Angeles-based automotive-industry consulting group Auto Pacific, says that 41 percent of women who will buy a car this year will consider buying a sports or luxury car, versus 47 percent of men.

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  www.delawareonline.com/article/20090516/BUSINESS/905160 - [Cached Version]
  Published on: 5/16/2009    Last Visited: 5/16/2009  

  Ed Kim, director of industry analysis at Auto Pacific in California, said dealers who got the letter have an interest in keeping quiet about it.
  
  For one thing, Kim said, GM won't end the relationship until well into 2010 and even doomed dealerships are allowed to continue to buy and sell new GM models until then.
  
  "If local customers know that a dealer is going out of business, they're a lot less likely to want to buy a car from them, even though any Chevrolet can be serviced at any Chevrolet dealership, " Kim said. "A lot of customers think of service and sales as something that's very linked."
  
  Kim said the dealers have 30 days to appeal to GM, and retain the option of suing if the letters involve breaking franchise agreements, Kim said.
  
  If GM files for bankruptcy, "everything's out the window," Kim said.

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  cjdw.blogsome.com/2008/12/18/gm-chrysler-shutter-factor - [Cached Version]
  Last Visited: 2/21/2009  

  "No one is immune," said Ed Kim, director of industry analysis for consulting firm AutoPacific Inc. in Tustin, California.

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  www.omaha.com/article/20090816/MONEY/708169966 - [Cached Version]
  Published on: 8/16/2009    Last Visited: 8/16/2009  

  "Honda has a propensity to think very long term," said Ed Kim, an analyst at AutoPacific Inc. in Tustin, Calif. "It's also part of the company culture that if they've made a decision they think is correct, they'll really stick with it."

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  www.technologymarketing.com/bw/content_display/news-and - [Cached Version]
  Published on: 7/31/2009    Last Visited: 7/31/2009  

  Should Congress scrape up the additional funds, it would help auto marketers, albeit to a small degree, said Ed Kim, director, industry analysis at the consultancy AutoPacific. "It does have the potential to get people thinking about buying vehicles again. That certainly happened this week," he said.
  
  Car industry sales were off 35 percent during the first half of the year compared to 2008, per reports. How much of an impact an additional $2 billion will have in reversing this trend remains to be seen. "I can imagine there will be some lift for the industry, but not a ton," said Kim. "Perhaps this and the fact that there are signs that an economic recovery is around the corner could ultimately be a part of helping the industry come back to health. Information about the offer can be found at Cars.gov.
  
  Still, the clunkers program alone can't do it, said Kim: "It will not have a significant impact on overall volume this year which was the intent of the legislation. And if it receives the influx of cash, Kim said, "then it will basically last for three weeks instead of one."
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  Should Congress scrape up the additional funds, it would help auto marketers, albeit to a small degree, said Ed Kim, director, industry analysis at the consultancy AutoPacific. "It does have the potential to get people thinking about buying vehicles again. That certainly happened this week," he said.
  
  Car industry sales were off 35 percent during the first half of the year compared to 2008, per reports. How much of an impact an additional $2 billion will have in reversing this trend remains to be seen. "I can imagine there will be some lift for the industry, but not a ton," said Kim. "Perhaps this and the fact that there are signs that an economic recovery is around the corner could ultimately be a part of helping the industry come back to health. Information about the offer can be found at Cars.gov.
  
  Still, the clunkers program alone can't do it, said Kim: "It will not have a significant impact on overall volume this year which was the intent of the legislation. And if it receives the influx of cash, Kim said, "then it will basically last for three weeks instead of one."

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  www.gminsidenews.com/forums/f38/ford-reduce-chicago-tau - [Cached Version]
  Published on: 9/5/2008    Last Visited: 9/5/2008  

  The Taurus "is wrapped in some milquetoast styling," said Ed Kim, director of industry analysis at consulting firm AutoPacific Inc. in Tustin, California.

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