Mr. Carlton G. Ketchum

Through our almost 90-year history of serving non-profits, Ketchum has become the premier fundraising consulting firm in the United States. The year was 1919, and professional public relations and fundraising were considered one and the same in those days. Pittsburgh was an industrial and manufacturing hub, which created a healthy philanthropic environment; there was immense wealth in the community, and large numbers of professionals that could be recruited to serve as volunteer fundraisers. The innovative use of volunteer leadership and the method of peer-to-peer solicitation were developed by Carlton Ketchum; he is viewed as one of the pioneers of professional fundraising and public relations. He established many of the fundamental ideas that became integral parts of both professions.

Mr. Ketchum was also the co-founder of the public relations firm that became Ketchum Communications, now one of the top ten public relations firms in the United States. The Giving Institute (formerly the American Association of Fundraising Counsel) was also founded with Mr. Ketchum's help in 1935, and he served as its president on two occasions. Mr. Ketchum also served as the finance director of the National Republican Party and helped establish the fundraising organizations for the Pennsylvania, Ohio and Michigan Republican parties.

Mr. Ketchum retired as Chairman and CEO of Ketchum in 1976 but stayed active in philanthropy until his death in 1984.

The Ketchum organization is recognized as a leader in the industry, training thousands of professionals and volunteers in the fundamentals of fundraising and donor stewardship. In 1995, Ketchum joined with RSI, a leader in the church stewardship fundraising. Then, in 2009 both Ketchum and RSI partnered with Pursuant to create the definitive leader in non-profit fundraising.

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Carlton G. Ketchum
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Carlton G. Ketchum

Carlton G. Ketchum
...
Carlton G. Ketchum

Through our almost 90-year history of serving non-profits, Ketchum has become the premier fundraising consulting firm in the United States. The year was 1919, and professional public relations and fundraising were considered one and the same in those days. Pittsburgh was an industrial and manufacturing hub, which created a healthy philanthropic environment; there was immense wealth in the community, and large numbers of professionals that could be recruited to serve as volunteer fundraisers. The innovative use of volunteer leadership and the method of peer-to-peer solicitation were developed by Carlton Ketchum; he is viewed as one of the pioneers of professional fundraising and public relations. He established many of the fundamental ideas that became integral parts of both professions.

Mr. Ketchum was also the co-founder of the public relations firm that became Ketchum Communications, now one of the top ten public relations firms in the United States. The Giving Institute (formerly the American Association of Fundraising Counsel) was also founded with Mr. Ketchum's help in 1935, and he served as its president on two occasions. Mr. Ketchum also served as the finance director of the National Republican Party and helped establish the fundraising organizations for the Pennsylvania, Ohio and Michigan Republican parties.

Mr. Ketchum retired as Chairman and CEO of Ketchum in 1976 but stayed active in philanthropy until his death in 1984.

The Ketchum organization is recognized as a leader in the industry, training thousands of professionals and volunteers in the fundamentals of fundraising and donor stewardship. In 1995, Ketchum joined with RSI, a leader in the church stewardship fundraising.

Carlton G. Ketchum was one of two principals who founded Ketchum in 1919.Under his leadership, Ketchum, headquartered in Pittsburgh, became the largest fundraising consulting firm in the United States.

Mr. Ketchum was also the co-founder of Ketchum, MacLeod and Grove, which became Ketchum Communications and now is one of the top ten Public Relations firms in the United States.

He is viewed as one of the pioneers of professional fundraising and public relations.He established many of the fundamentals, which became integral parts of both professions.In particular, he devised the first adaptation of organized volunteer fundraising methods.

Among his accomplishments, he was one of the founders of the Giving Institute (formerly the American Association of Fundraising Counsel) in 1935 and served as its president on two occasions.Carlton Ketchum also served as the finance director of the National Republican Party for over eight years and helped establish the fundraising organizations for the Pennsylvania, Ohio and Michigan Republican parties.

In addition to his highly successful business interests, Carlton Ketchum had a distinguished military career.He served in the United States Army during World War I and returned to active duty in World War II, reaching the rank of colonel.He was born in Yankton, South Dakota, educated at Oberlin College and the University Pittsburgh.He retired as Chairman and CEO of Ketchum in 1976 but stayed active in philanthropy until his death in 1984.

Our history

Carlton and George Ketchum met for lunch with several of their friends to announce that they were starting a publicity and fundraising firm.