Allan Kent

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  www.cbn.co.za/dailynews/2721.html?PHPSESSID=f744a09d14a - [Cached Version]
  Published on: 3/19/2008    Last Visited: 4/14/2008  

  Allan Kent, Head of Saatchi & Saatchi's interactive AtPlay division and a lecturer on the 2008 UCT GSB course, agrees.
  
  "The way forward is to learn how to successfully integrate these new web-based techniques with what's been done in the past.If you look at all the elements of a traditional above-the-line campaign , TV, radio and print , you see that each medium fulfils a different function and ,speaks' to people in different ways.The new digital platforms also engage people differently , and will fulfil a unique and beneficial function for marketers," said Kent.

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  www.iqpc-oil.co.uk/ShowEvent.aspx?id=81804 - [Cached Version]
  Published on: 3/15/2008    Last Visited: 3/15/2008  

  Allan Kent, Technical Director, SAATCHI & SAATCHI

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  www.itweb.co.za/sections/specialfocus/dewaal080527.asp? - [Cached Version]
  Published on: 5/27/2008    Last Visited: 6/23/2008  

  1. Allan Kent of AtPlay, a division of Saatchi & Saatchi, is one of the most creative thinking minds I have encountered in the Digital space.His creativity, combined with strategic, sharp mind on how best to tap into digital space is a true asset.
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  3. Allan Kent, trans-media story teller and strategist.Allan is renowned for his ability to string together campaigns using every conceivable technology, software or device known to mankind, while still making it compelling for ordinary human beings to engage with.I'd hire Allan for his combination of strategic vision, marketing industry experience, and hardcore technical competency.
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  3. Allan Kent, who heads up the Saatchi division AtPlay.He's got that cutting edge creative streak to come up with the winning concepts.

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  webtechlaw.com/speaking - [Cached Version]
  Last Visited: 10/22/2009  

  @pauljacobson just left #saatchi after running a great workshop on digital media law for our clients. - Allan Kent, Head of AtPlay, interactive division for Saatchi & Saatchi SA commenting on 30 March 2009

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  www.linuxjournal.com/content/adding-configurable-loggin - [Cached Version]
  Published on: 5/14/2008    Last Visited: 5/14/2008  

  by Nathan A. Good and Allan Kent.
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  Allan Kent is a born and bred South African and still lives and works in Cape Town.He has been programming in various languages and on diverse platforms for more than 20 years.He's currently the head of technology at Saatchi & Saatchi Cape Town.

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  www.chrisrawlinson.com/?cat=3 - [Cached Version]
  Last Visited: 2/9/2009  

  Allan Kent (Saatchi & Saatchi) Charl Norman Cherryflava

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  blog.mvisearch.com/mobile-search/the-promise-of-mobile- - [Cached Version]
  Last Visited: 12/21/2008  

  And according to Allan Kent, head of the interactive division at Saatchi and Saatchi SA, South Africa has 4 million internet users, with 42 million mobile subscriptions, which augers very well for the adoption of the mobile web. In addition, South Africans are hungry for new technology. They are determined to prove to the rest of the world that they are not some backwater hick country that thinks flushing toilets are the acme of evolution.
  
  Allan Kent says, "We need to stop thinking of the mobile web as technology, but rather how it enables engagement and communication."

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  www.iqpc.net/ShowEvent.aspx?id=81804&details=81850 - [Cached Version]
  Published on: 3/17/2008    Last Visited: 3/17/2008  

  Allan KentCreative Group HeadSAATCHI & SAATCHI
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  Allan Kent

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  www.zoopy.com/blog/listing/id/1/ - [Cached Version]
  Last Visited: 8/23/2008  

  Cosatu strikes again | Innocent until proven guilty! | Leon Orsmond - Osmosis - Viral strategies | Allan Kent - AtPlay - Integrated marketing
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  Allan Kent - AtPlay - Integrated marketing
  
  Technology
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  Allan Kent, Head of AtPlay, is talking about changing the face of marketing by integrating new media into your traditional marketing strategy.People don't trust businesses the way that they used to.They trust their peers.Allan mentions the s ...
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  Allan Kent - AtPlay - Integrated marketing

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  www.zoopy.com/blog/detail/id/8597/ingredients.html - [Cached Version]
  Last Visited: 8/23/2008  

  Allan Kent - AtPlay - Integrated marketing
  
  Technology
  ...
  Allan Kent, Head of AtPlay, is talking about changing the face of marketing by integrating new media into your traditional marketing strategy.
  
  Allan Kent - AtPlayPeople don't trust businesses the way that they used to.They trust their peers.Allan mentions the shift in power and how, even at this conference, audiences often have a side conversation amongst themselves online (in this case, on Twitter) because questions aren't (or are) being answered well enough by the speaker/s.
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  Allan Kent - AtPlay - Integrated marketing

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