Jean Marc Keller This is Me

 Web References

1. 1. BusinessToday

   www.bizz2day.com/August/turnar - [Cached]

   Published on: 8/15/2001   Last Visited: 5/23/2002

   This sleeping beauty was none other than Jaeger LeCoultre and the prince was none other than Jean Marc Keller. It took Jaeger LeCoultre almost 15 years to gain the reputation that she deserved- one of the top five brands of luxury watches in the world.
   
   Jaeger LeCoultre can boast of being one of the few fine watch making companies in the world. They still manufacture all their components like the casing of the watches with the movements in it when most of the other watchmakers in this industry are mere watch assemblers than watchmakers.
   
   "Authenticity, uniqueness and difference are the words that we swear by. A motto all our employees live by in the watch-making factory in Switzerland is either create or fail. That motto has helped us turn this company around to what it is today," claims Jean Marc Keller, the Director of Sales and Marketing Worldwide of Jaeger LeCoultre.
   
   Jaeger LeCoultre has its roots dating back to 1833 having a long tradition in making watches. The fact that this company comes from the home of watches, Switzerland, has also helped them retain their age-old tradition in watch making.