San Diego Business Travel Association -... -
[Cached Version]
Published on: 10/5/2007
Last Visited: 6/1/2009
Guest Speaker: Catherine Keane with American Express
Overview of Social Networking Sites with social networking aspects.
Personal vs.
Professional Social Networking and what you can achieve/avoid.
Case studies of successful and unsuccessful Social Networking attempts.
Social Networks that might be useful.
Catherine Keane has been an analyst for American Express since 2008.
She works on the Global Innovation team and specializes in product development and marketing for Business Travel ConneXion, the American Express social network for business travel.
This includes researching relevant tools and content for travel managers, integrating these tools and content into the in the platform, driving engagement strategies and increasing the membership base.
Prior to her career at American Express she owned and operated HungryPod, a music recommendation and iPod loading service.
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This meeting will be round-table style meeting led by Kathy, and is designed to provide value for business travel managers, travel suppliers, and procurement teams.