Click Fraud Report: Who's Clicking Who Mentions... -
[Cached Version]
Last Visited: 12/28/2007
Scott Karr turned to a third-party service for similar reasons.The president of Karr Group First LLC, an online home-appraisal concern, suspects a competitor is clicking on his Google search ads to try to drain his ad budget.He recently estimated his total bill for fraudulent clicks was about $6,000.Google refunded the closely held Reynoldsburg, Ohio, company $360 for "invalid clicks."
Mr. Karr says that when he discussed the matter with Google staff, they wouldn't say what else, if anything, Google is doing about his problem.So he signed up for WhosClickingWho in April, paying a $79 monthly fee.When someone clicks multiple times on the same search ad, the service displays on that person's screen a pop-up message indicating it is tracking him or her.It also provides detailed reports advertisers can use to request refunds from ad providers.Mr. Karr recently challenged Google's billing based on WhosClickingWho data.Google replied in an email that it didn't find evidence of click fraud and that there could be a problem with the third-party service's numbers.Mr. Karr says he's sticking with the service, but now has some doubts about its value.
...
Scott Karr turned to a third-party service for similar reasons.The president of Karr Group First LLC, an online home-appraisal concern, suspects a competitor is clicking on his Google search ads to try to drain his ad budget.He recently estimated his total bill for fraudulent clicks was about $6,000.Google refunded the closely held Reynoldsburg, Ohio, company $360 for "invalid clicks."
Mr. Karr says that when he discussed the matter with Google staff, they wouldn't say what else, if anything, Google is doing about his problem.So he signed up for WhosClickingWho in April, paying a $79 monthly fee.When someone clicks multiple times on the same search ad, the service displays on that person's screen a pop-up message indicating it is tracking him or her.It also provides detailed reports advertisers can use to request refunds from ad providers.Mr. Karr recently challenged Google's billing based on WhosClickingWho data.Google replied in an email that it didn't find evidence of click fraud and that there could be a problem with the third-party service's numbers.Mr. Karr says he's sticking with the service, but now has some doubts about its value.