Jeremy Kaplan

Jeremy Kaplan

Photo Services Coordinator MSG

Jeremy Kaplan heads the Advertising and Design Group at Madison Square Garden and is responsible for all the teams that call the Garden home, including the Liberty."I manage a group of designers and writers who service the creative/marketing needs of the groups and properties of Madison Square Garden" says Kaplan."This includes the Liberty, Knicks, Rangers and more.If the groups need it, we design it."

Kaplan, who originally wanted to go into film, took his creative abilities to an ad agency after graduating from college, where he studied both film and advertising.Working for an agency that handled the entertainment business, Kaplan worked on ads for Broadway shows, TV specials, museum exhibitions and a sports publication.He then took his advertising background to a company that handled Madison Square Garden.After that, Kaplan left to open his own small graphic design firm and got the chance to learn how to run a small business, doing budgets and marketing and having a hand in all areas.Finally, he began working as a consultant, where he was hired back into the Garden.He is now the Creative Director.Kaplan used his creative abilities to get started in the advertising business, gained hands-on business experience at a small level, then returned with all of his collected knowledge to the big time at MSG.

"My education was important to my career because it focused on creativity.My further education came on the job.Wherever I worked, I always sought out the smartest people in the company and tried to work with them directly.I learned from them," says Kaplan who was hired back to the Garden by a woman he had worked with at MSG some ten years earlier.

Kaplan feels that speaking and listening are two key components of being successful at this job.You need to hear the needs of your clients (in sports this would be the teams) and articulate them clearly to the creative people."The marketing and creative people don't always speak the same language, so I help bridge the gap" he adds.

Jeremy Kaplan
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Jeremy Kaplan heads the Advertising and Design Group at Madison Square Garden and is responsible for all the teams that call the Garden home, including the Liberty."I manage a group of designers and writers who service the creative/marketing needs of the groups and properties of Madison Square Garden" says Kaplan."This includes the Liberty, Knicks, Rangers and more.If the groups need it, we design it."

Kaplan, who originally wanted to go into film, took his creative abilities to an ad agency after graduating from college, where he studied both film and advertising.Working for an agency that handled the entertainment business, Kaplan worked on ads for Broadway shows, TV specials, museum exhibitions and a sports publication.He then took his advertising background to a company that handled Madison Square Garden.After that, Kaplan left to open his own small graphic design firm and got the chance to learn how to run a small business, doing budgets and marketing and having a hand in all areas.Finally, he began working as a consultant, where he was hired back into the Garden.He is now the Creative Director.Kaplan used his creative abilities to get started in the advertising business, gained hands-on business experience at a small level, then returned with all of his collected knowledge to the big time at MSG.

"My education was important to my career because it focused on creativity.My further education came on the job.Wherever I worked, I always sought out the smartest people in the company and tried to work with them directly.I learned from them," says Kaplan who was hired back to the Garden by a woman he had worked with at MSG some ten years earlier.

Kaplan feels that speaking and listening are two key components of being successful at this job.You need to hear the needs of your clients (in sports this would be the teams) and articulate them clearly to the creative people."The marketing and creative people don't always speak the same language, so I help bridge the gap" he adds.