crmweblog.crmmastery.com/2008/01/on-demand-crm-and-saas -
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Published on: 1/23/2008
Last Visited: 10/19/2009
CRM is kind of a standalone listing of who your customers are, but in an ideal situation it should be linked to sales activity and that sales activity should be tied to those financial systems," said Jeff Kaplan, managing director of Wellesley, Mass.-based consultancy THINKstrategies Inc.
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Kaplan said the options are all over the map because there are so many different deployments of CRM.
"Many people, whether it's a traditional CRM system or an on-demand variety like Salesforce.com, don't realize until they begin to do that deployment the additional work it takes to integrate it with a financial management system," Kaplan said.
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Kaplan said it's never really that easy to integrate on-demand CRM with your back-end systems, but it's not as challenging as you might think.
"There's a whole set of third-party solutions aimed at integration issues," Kaplan said.