Mr. Cheng Kaixun

One player making hay from the bonanza is Hisense Group, one of China's top appliance makers, which is profitable in most of its major product lines, said vice president Cheng Kaixun.

"Our refrigerators and TVs are all showing healthy profit margins," Cheng said, speaking on the sidelines of SINOCES, one of China's top consumer electronics shows, in the eastern port city of Qingdao.He acknowledged that not all units were reaping large profits, with the company's air conditioner unit getting squeezed by stiff competition in the sector.

?°What we need most at the moment is the introduction of strategic capital?±, said Mr. Cheng Kaixun, the Chairman of SAVOR representing the largest shareholders and the vice president of Hisense Group, ?°Fund is not a problem, the most important thing is the management and experiences in the service field?±.Actually, to the largest shareholder Hisense, what is needed most is experiences.

How To Be A Real 3rd Party? ?°SAVOR is actually a GOME in the services field?±, stressed by Mr. Cheng Kaixun.SAVOR is in no case only servicing Hisense, but it is a 3rd party platform.Mr. Cheng Kaixun believes that Hisense service can only realize breakthrough on the basis of an industry instead of a factory when it is really open and the service channels are separated as a specialized 3rd party service supplier.
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As introduced by Mr. Cheng Kaixun, according to the current conditions, the main clients of SAVOR in the coming several years will be some foreign brands such as SAMSUNG and LG from Korea, because most of these foreign brands don??t have their own sales and service network in China and what they are most interested in China??s enterprises is the network resources.Therefore, in the past several months?? ??intimate contact??, many foreign brands have showed their strong interest. There has been an example of cooperation in sales by China??s and foreign brands.This year, Philip consigned agents in five provinces such as Yunnan, Guizhou and etc. to sell Philip home appliances.As to how to attract domestic enterprises to join, Mr. Cheng Kaixun said that SAVOR should first strengthen itself, and if the services supplied by SAVOR is really very good, business will naturally come.

"This is definitely something we will do," Hisense Vice President Cheng Kaixun was quoted by Reuters as saying.

"Home electronics appliance prices are decreasing 10% to 15% annually," says Chen Kaixun, vice-president of Hisense Electric Co.Ltd., an appliance maker and rival to Haier.