Jublitz Raises the Bar -
[Cached Version]
Published on: 3/5/2001
Last Visited: 3/5/2001
It had been 20 years since Jubitz had seen any major renovations.But the massive undertaking is also part of a plan to bring in more local business.We've always wanted to offer more services than the average facility , to truly be a home away from home for our drivers , Jubitz Corp. co-president Fred Jubitz recently told local newspapers.But the economics of the truckstop business have changed dramatically and to offer a full-service facility at reasonable prices , you have to attract more customers..The facility is a mile off Interstate 5 , not likely to lure many tourists , but the surrounding area has seen tremendous industrial and residential development in the last several years.It seemed logical that Jubitz might become a resource for people who live and work nearby.The new complex has a service station and convenience store aimed primarily at four-wheelers , a deli offering an extensive takeout menu , a boot store and shoe repair shop , hair salon , 24-hour coin-op laundry ( wash/dry/fold service is also available ) , video arcades and even a Christmas shop.An 80-seat movie theater offers first-run movies , changed every week , for $ 4 a ticket ( $ 3 for CDL holders ) .Jubitz's hotel , the Portlander Inn , has been expanded to 100 rooms from 60.All have Internet hookups , hair dryers , irons and ironing boards , 15-inch televisions and even recliners.According to Marketing Manager , Beth DuPont , the recliners were added at the insistence of Fred Jubitz , who complained that hotel rooms seldom have comfortable chairs.The room rate is $ 59.95 but CDL holders stay for $ 43.95 a night.There are smoking and nonsmoking floors plus a section that allows pets.The expanded Cascade Grill restaurant now seats 250.The menu has something for everyone and every budget.But the main restaurant feature is virtually invisible to diners : a state-of-the-art ventilation system that draws smoke out of the building.
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Bauman estimated that about 2 , 000 trucks come through Jubitz each day , and emphasized that meeting the needs of those drivers will always be a priority.
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Comment cards are personally reviewed and answered by Fred Jubitz.We want to know what's working and what isn't , said DuPont.