Mr. Jeffrey W. Joyce

According to Jeff Joyce, Libbey's director of marketing, "the business is driven by four- and 16-piece sets."

Jeff Joyce, Director of Corporate Marketing, attributes the company's growth in part to its ability to respond to specific customers' needs.

"It's our agility in manufacturing, being able to offer customized programs.With our large arsenal of products, we can create a color that might be exclusive for them or something a little bit different."

For Georgio's, in fact, Chef George wanted a subtle, yet distinctive tabletop look.Libbey developed a simple customized solution by adding elegant black striping to its white Gibraltar® shape dinnerware.Libbey is the exclusive provider of dinnerware, flatware and glassware for Georgio's.
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In retail, says Joyce, tabletop products have become a fashion purchase, and Libbey's design group watches trends in shapes and colors, and keeps an eye on new design developments overseas.

"It's very much a fashion business, an impulse-driven purchase."

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"It's the profile," says Joyce."It's all about the height on the tabletop, the graceful look of the thin, elegant stem.It's done very well for us."

84 different beer glasses
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"Restaurants want to make their food look good," Joyce says."What they really want is for patrons to see an item served in a special way and say, "I want one of those."That's what it's all about."

Sometimes, Libbey products create restaurant sales without ever coming near the kitchen.

The board elected Angela B. Petersen president and Jeffrey W. Joyce vice president at its reorganization earlier this month.

"This show is strong for us internationally," said Jeffrey W. Joyce, director of corporate marketing for Libbey Inc., which sells to 100 countries around the world.

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Mr. Joyce and the Libbey contingent, which included creative design manager Robert Zollweg, were showing customers the hand-blown glassware in the Crisa line from Monterey, Mexico, and the contemporary stemware called Colonna, which has a fashionably wide flat stem.
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"It is a renewal of patriotism, with more at-home entertaining," said Mr. Joyce of Libbey.The Toledo company has a line of dishware called Stars and Stripes and two lines of glassware called Proudly, with red and white vertical stripes with a horizontal blue stripe with stars, and America's Strong glassware with red-and-white wavy stripes.All have proved to be popular.

New colors were introduced."The palette becomes softer.It is not bold and bright.

On a tour through Libbey Inc.'s private showroom on North Huron, Jeffrey Joyce, vice president of retail sales for Libbey, said glassware in witty styles has become a great conversation piece.

"There's new glassware with slimmer stems and different-colored bowls - that's one of our newest trends," said Mr. Joyce, who added that Libbey has also introduced zig-zag stems called the Z-stem, and a line called Shazam, where the martini stem looks like a bolt of lightning.The company's 8-ounce Cosmopolitan glasses come in a variety of options, such as clear, colored, and cobalt.

Think you're ready to throw a cocktail party?

"[Hosts and hostesses] need a general bar kit, because when people want their drink with a slice of lime or a twist of lemon, it's what they want.