Ben Joslin

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  tumblr.jason-clement.com/rss - [Cached Version]
  Last Visited: 8/19/2008  

  - GM/SVP Ben Joslin from IAC's Life123http://tumblr.jason-clement.com/post/44078469http://tumblr.jason-cle
  ment.com/post/44078469Wed, 30 Jul 2008 10:32:10 -0400

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  countrywide.domania.com/about/management.jsp - [Cached Version]
  Published on: 7/5/2007    Last Visited: 7/5/2007  

  Ben JoslinGeneral Manager and VP of Marketing
  ...
  Vice President of Client Operations Ben Joslin
  
  Ben Joslin is the General Manager and VP of Marketing for Domania.Ben is responsible for all marketing programs and product development at Domania.He is the creator of the award-winning Portfolio Protect product line, an integrated direct marketing solution for the mortgage and real estate industries.Ben is a direct marketing veteran, and is a proud contributor to industry publications such as DM News, Direct Magazine and Click Z. Prior to joining Domania, Ben worked for the Share Group in Somerville, Massachusetts, a market leader in credit card sales, long distance sales and fundraising.Ben held various positions at the Share Group including General Manager for the Share Commercial Services Division and National Call Center Director.Ben earned a B.S. in Economics and International Relations from Boston University.Email Ben.

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  iac.mediaroom.com/index.php?s=53&item=219 - [Cached Version]
  Last Visited: 5/14/2009  

  Said SVP/GM Ben Joslin: "Obviously, at IAC we have deep SEO expertise. But, he noted, the goal is still to make good content, not just to make content that shows up well in search.
  
  The obvious question: What will make Life123 stand out from the crowded herd, including the competitors listed above, along with numerous other guides, directories and how-to sites? Joslin had good stuff to say about About, but said the site lacked its own, branded content. As for Mahalo, he said: "What they've done is gone and created a landing page.
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  And while Joslin likened the business to an annuity (it keeps paying you in perpetuity as long as it shows up in search), a key goal here is to help the rest of IAC, including the spins.

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  buffalotalks.homepricecheck.com/tipsandtools/Buzzworthy - [Cached Version]
  Published on: 3/6/2007    Last Visited: 3/31/2008  

  "The new Home Valuation Center provides five different ways to assess home value, plus access to information not readily available anywhere else," says Ben Joslin, vice president of RealEstate.com.

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  iac.mediaroom.com/index.php?s=53&item=219 - [Cached Version]
  Published on: 8/21/2008    Last Visited: 8/21/2008  

  Said SVP/GM Ben Joslin: "Obviously, at IAC we have deep SEO expertise."But, he noted, the goal is still to make good content, not just to make content that shows up well in search.
  
  The obvious question: What will make Life123 stand out from the crowded herd, including the competitors listed above, along with numerous other guides, directories and how-to sites?Joslin had good stuff to say about About, but said the site lacked its own, branded content.As for Mahalo, he said: "What they've done is gone and created a landing page."Rather than a place to go discover more stuff elsewhere, Life123 wants to be a destination.And as for all those other sites out there, he said most of them spoon feed users content, instead of allowing them to discover at the depth they want.Lots more after the jump
  
  Business model: Life123 offers a mix of licensed and originally produced content.Only written, in-house content, which will make up 70 percent of the site, will be paid for directly.Content acquired from outside partners is obtained through a variety of deals, including performance-based measures.For video?one of the hottest how-to areas?the company is partnering with 5min.com, an Israeli startup that raised $5 million earlier this year from Spark.The revenue model is pretty straightforward, based around advertising.And while Joslin likened the business to an annuity (it keeps paying you in perpetuity as long as it shows up in search), a key goal here is to help the rest of IAC, including the spins.

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  www.iac.com/print/index/news/press_forward/press_releas - [Cached Version]
  Published on: 11/15/2005    Last Visited: 5/31/2008  

  "With the housing boom and rate fluctuations of the past two years, knowing your home's value is more important than ever," said Domania General Manager Ben Joslin.

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  www.wordwrks.com/docs/2004/eye021104.htm - [Cached Version]
  Published on: 2/11/2004    Last Visited: 3/18/2007  

  "For ten years, Domania has been answering the question 'What did that guy down the street pay for his house?' for the American real estate consumer," said Domania GM Ben Joslin.

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  charterone.domania.com/about/contact.jsp - [Cached Version]
  Published on: 3/4/2007    Last Visited: 3/4/2007  

  Ben JoslinVice President of Marketing

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  charterone.domania.com/about/lender.jsp - [Cached Version]
  Published on: 3/4/2007    Last Visited: 3/4/2007  

  Ben JoslinVP of Marketing617-926-4442 x 234vp marketing@domania.com

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  Article - Expanding your customer base - [Cached Version]
  Published on: 6/9/2004    Last Visited: 2/22/2005  

  Ben Joslin, the vice president of marketing and customer management at Domania, says he keeps a close eye on the unsubscribe rate, which hovers at about 1 percent.If that number were to go up, he adds, his company would consider sending messages to new Domania members only.
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  Joslin says that the newsletters get about a 20 percent overall CTR, and roughly 10 percent of that is split between the partners.The other 90 percent of those who click through do so by going to a customized Domania.com page, where a zipRealty.com banner awaits them.
  
  "The newsletters build product awareness, so that when [members] see the LeadGrams, they say, 'We know these guys,'" Joslin says.

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