Jorge Joskowicz

Jorge Joskowicz 347-729-7014 Jorge@dmiorg.com

"As a co-op, our survival depends on keeping costs as low as possible for members," observes Jorge Joskowicz, controller of Dynamic Marketing."If we can't stay within a certain percentage of the total cost of the product, we're not competitive."To keep costs down, the co-op needs to continually improve and streamline its processes. Two years ago, the co-op sought an integrated solution, a web-based system that would enable them to handle inventory control, transaction processing, accounts receivable, returns authorization, product information, and interactions with their members online. They implemented the purchase order, inventory control, and warehouse components of the Lawson Purchasing suite, and the accounts receivable and general ledger from the Lawson Financials suite.The new solution has given Dynamic Marketing much more information online and enabled it to significantly reduce paper and streamline processes."We stopped printing invoices, which eliminated tremendous time and dollar cost," Joskowicz says.
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"Always give yourself more time to implement -- it will take longer than expected," says Jorge Joskowicz, controller of Dynamic Marketing.
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Joskowicz agrees."People resist change," he says.Despite the fact that Dynamic Marketing provided its co-op members with training for several weeks before go-live, go-live itself was a challenge."Everybody was confused.But, a month later, dealers told us it was getting a lot better," as they became more familiar with the system and moved along the learning curve."It was painful, but we got through it to the other side, and now see the benefits," Joskowicz says.