Asian Age Administrator -
[Cached Version]
Published on: 11/15/2002
Last Visited: 11/15/2002
"We did not pay to have the cars in the films," said Paige Johnson, a Ford spokeswoman."The deal is about mutually beneficial marketing."
The fact that red-blooded males are drawn to the cars that 007 drives is a proposition road-tested by four decades of the Bond oeuvre.But Ford is going further.
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"The only bombshell in the Thunderbird is Halle Berry," Johnson said.The car's coral paint, she noted, matches the coral two-piece bathing suit that Berry wears in the film.Those who buy the car can get matching Revlon cosmetics - the Limited Edition 007 Collar Collection - or go for contrast with From Russia With Love Red.
Those with less active fantasy lives or more limited means can settle for scale models of the cars, which join a vast fleet of Bond toy cars offered by Corgi (http://www.corgi.co.uk/us/bond-main.ihtml) and other model makers that serve as a reminder of how many 007 cars there have been over 40 years (and five actors playing Bond.)