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Published on: 12/17/2003
Last Visited: 12/18/2003
WB wants to air new entertainment show from Charles E. Johnson
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OAKLAND -- Charles E. Johnson used street smarts to avoid thugs and drugs while growing up on the tough streets of East Oakland.
Today, Johnson -- who has been a fixture in the Bay Area rap video production scene since the mid-1990s -- is using other skills to make deals for his video production company, On1TV.
The WB network is interested in airing his half-hour urban entertainment show, which would mix music -- including rap -- with spoken word, sports and discussion of social issues to target viewers ages 13 to 35.
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"I had to go from a'hood mind-set to a corporate mind-set," said Johnson, 29, CEO of Oakland-based YoungLion Entertainment.
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Johnson was executive producer and host, and filled other gaps, while his popular On1TV program aired on Bay Area cable from San Francisco to San Jose for three years.He helped secure such guests as Queen Latifah, Erykah Badu, E-40 and Terrell Owens of the 49ers.
"I grew up listening to rap. ...I know how to connect with the younger generation," said Johnson, who graduated from Skyline High School in 1992 and then took video production classes at Laney College.At age 20, he hosted a rap music show on Soul Beat TV, in which he interviewed up-and-coming rappers who would later become major artists: Jay-Z, Master P and L.L. Cool J.
Johnson later sharpened his production skills by working as a broadcast production assistant for the Golden State Warriors and local TV network stations, then used his expertise and contacts to start YoungLion Entertainment in 2000.
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Johnson had a portable DVD player and a tape of On1TV Show highlights, and nailed the pitch.Johnson was put in touch with Simmons' associates.
Another contact Johnson met later, John McCartney, a San Francisco-based TV consultant, set up a meeting with WB executives.