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Bob Johnson, Ph.D.
Bob is president of Bob Johnson Consulting, LLC.
...
Bob is the author of "Advancement and the Web: Thriving in a
New World
" and "Transforming Your Web Site into a Collaboration Marketing Tool," (Handbook of Institutional Advancement, CASE Books 3rd ed., 2000).
As co-editor of Integrated Marketing Communication, A Practical Guide to Developing Comprehensive Communication Strategies he wrote three chapters, including "Marketing on the Web: Blending the New and the Newer.
(CASE Books 1999).
A January 2005 Currents article introduced CASE readers to the communication capabilities of RSS website feeds.
His prologue on online communication challenges for strategic enrollment management opens The SEM Imperative, Taking Enrollment Management Online (AACRAO, 2007).
A frequent speaker at professional meetings sponsored by Academic Impressions, ACT, American Marketing Association, CASE, and Aslanian Group, his topics include strategies to integrate print and web communications, Writing Right for the Web, best practices for online communications, and building websites for brand engagement.
Bob chaired the AMA's annual Symposium for the Marketing of Higher Education from 1994 until 2003 as attendance grew from just over 100 people to more than 500.
From 2000 to 2005 he was Senior Vice President and Director of Strategy at Creative Communication Associates.
Before joining CCA, he held college and university leadership positions in marketing and enrollment for more than 25 years.
Bob earned his bachelor's degree from
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