Stacy Jennings

Stacy Jennings Marketing Director

One of the paper's current challenges, says Marketing Director Stacy Jennings, is determining how to expand the Morning News' brand umbrella effectively across this stable of emerging products. "I don't want people to say, 'Oh, I didn't know you published that product,' " Jennings says.

To that end, the paper's main Web site (www.SavannahNOW.com), branded with the paper's print nameplate and the "SavannahNOW" logo, offers users five content channels: know, share, shop, do and read. The "share" channel, for example, links to the paper's social networking features, including the PIXels forum, while "read" connects to the online version of the daily print edition.

But the strategy remains a work in progress, Jennings says.

Stacy Jennings Marketing Director