Los Angeles Technology News - Updated Daily!!! -
[Cached Version]
Published on: 2/29/2000
Last Visited: 10/1/2000
Strategic Data Corp. announced that Richard R. Janssen has joined the company as CEO.
...
The move made perfect sense to Janssen, too.I became an early investor and director of the company because I saw the tremendous need and potential for their technology.As I saw the power of the technology dramatically exceed even my most optimistic projections, I realized its power to improve the effectiveness of Internet advertising and product promotion will have a significant effect on the economics of the entire Internet, he explained.Given my Internet background and belief in the technology that Lee and his colleagues have created, this position presented an exciting opportunity to leverage my skills and grow the company..
Strategic Data Corp.'s patent pending product, PerfectClerk (TM), uses real-time learning and segmentation technology to automatically improve the effectiveness of Internet advertising, e-mail campaigns, and e-commerce product recommendations as well as to personalize Web sites.Its technology helps Internet companies significantly increase their revenues and profits while making their advertisements, product promotions, and Web sites more relevant to their individual customers.
When installed on a Web site, PerfectClerk (TM) analyzes customer demographics and preferences in real time, and delivers targeted advertisements and product recommendations to match each visitor's tastes and interests.
...
Janssen possesses great business acumen and a definite head for numbers.He is a Certified Public Account and holds a B.A. in Math-Computer Science and Economics from the University of California, Los Angeles.He also serves on the board of directors of Strategic Data Corp., Homestore.com and several private Internet-related companies.
About Strategic Data Corp
Headquartered in Santa Monica, Calif., Strategic Data Corp
provides real-time optimization technology that improves the effectiveness of Internet advertising and product promotion to increase Internet sites' revenue and profitability.Its full-cycle solution, called PerfectClerk (TM), segments customers and learns their preferences in real time and then automatically personalizes Internet ads, product promotions and site content to increase their effectiveness.